1740. The Prince of Wales visited the fair—not, indeed, for the first time, but with more state than on any previous occasion. An account of the visit was published some years afterwards in the “New European Magazine,” from which the following details are drawn:— The shows were all in full blast and the crowd at its thickest, when the multitude behind was impelled violently forward; a broad blaze of red light issued from a score of flambeaux, streamed into the air; several voices were loudly shouting, “Room there for Prince George! Make way for the Prince!” as there was that long sweep heard to pass over the ground which indicates the approach of a grand and ceremonious train. Presently the pressure became much greater, the voices louder, the light stronger, and as the train came onward, it might be seen that it consisted, first, of a party of the yeomen of the guard, clearing the way; then several more of them bearing flambeaux, and flanking the procession; while in the midst of it appeared a tall, fair, and handsome young man, having something of a plump foreign visage, seemingly about four-and-thirty, dressed in a ruby-coloured frock-coat, very richly guarded with gold lace, and having his long flowing hair curiously curled over his forehead and at the sides, and finished with a very large bag and courtly _queue_ behind. The air of dignity with which he walked; the blue ribbon and star and garter with which he was decorated; the small three-cornered silk hat which he wore, whilst all around him were uncovered; the numerous suite, as well of gentlemen as of guards, which marshalled him along; the obsequious attention of a short, stout person, who, by his flourishing manner, seemed to be a player—all these particulars indicated that the amiable Frederick, Prince of Wales, was visiting Bartholomew Fair by torchlight, and that Manager Rich was introducing his royal guest to all the entertainments of the place. This event gave fashion to the fair, and, indeed, it had never been considered derogatory for persons in the first rank and fashion to partake in the broad humour and theatrical amusements of the place. We have already seen that many of the theatrical celebrities of the day “starred” in Smithfield, and many who afterwards became famous first trod the boards here. The theatrical licences were extended to three weeks and a month at this fair.