During the great days of "The Courier and Inquirer," from 1829 to
1832, when it was incomparably the best newspaper on the continent,
James Gordon Bennett was its most efficient hand. It lost him in 1832,
when the paper abandoned General Jackson and took up Nicholas Biddle;
and in losing him lost its chance of retaining the supremacy among
American newspapers to this day. We can truly say, that at that time
journalism, as a thing by itself and for itself, had no existence in
the United States. Newspapers were mere appendages of party; and the
darling object of each journal was to be recognized as the organ of
the party it supported. As to the public, the great public, hungry for
interesting news, no one thought of it. Forty years ago, in the city
of New York, a copy of a newspaper could not be bought for money. If
any one wished to see a newspaper, he had either to go to the office
and subscribe, or repair to a bar-room and buy a glass of something to
drink, or bribe a carrier to rob one of his customers. The circulation
of the Courier and Inquirer was considered something marvellous when
it printed thirty-five hundred copies a day, and its business was
thought immense when its daily advertising averaged fifty-five
dollars. It is not very unusual for a newspaper now to receive for
advertising, in one day, six hundred times that sum. Bennett, in the
course of time, had a chance been given to him, would have made the
Courier and Inquirer powerful enough to cast off all party ties; and
this he would have done merely by improving it as a vehicle of news.
But he was kept down upon one of those ridiculous, tantalizing,
corrupting salaries, which are a little more than a single man needs,
but not enough for him to marry upon. This salary was increased by the
proprietors giving him a small share in the small profits of the
printing-office; so that, after fourteen years of hard labor and
Scotch economy, he found himself, on leaving the great paper, a
capitalist to the extent of a few hundred dollars. The chief editor of
the paper which he now abandoned sometimes lost as much in a single
evening at the card-table. It probably never occurred to him that this
poor, ill-favored Scotchman was destined to destroy his paper and all
the class of papers to which it belonged. Any one who now examines a
file of the Courier and Inquirer of that time, and knows its interior
circumstances, will see plainly enough that the possession of this man
was the vital element in its prosperity. He alone knew the rudiments
of his trade. He alone had the physical stamina, the indefatigable
industry, the sleepless vigilance, the dexterity, tact, and audacity,
needful for keeping up a daily newspaper in the face of keen
competition.
Public-domain text, read in full here on John Shaqi.
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