He at once produced an eminently salable article. If just such a paper
were to appear to-day, or any day, in any large city of the world, it
would instantly find a multitude of readers. It was a very small
sheet,--four little pages of four columns each,--much better printed
than the Herald now is, and not a waste line in it. Everything _drew_,
as the sailors say. There was not much scissoring in it,--the scissors
have never been much esteemed in the Herald office,--but the little
that there was all told upon the general effect of the sheet. There is
a story current in newspaper offices that the first few numbers of the
Herald were strictly decorous and "respectable," but that the editor,
finding the public indifferent and his money running low, changed his
tactics, and filled his paper with scurrility and indecency, which
immediately made it a paying enterprise. No such thing. The first
numbers were essentially of the same character as the number published
this morning. They had the same excellences and the same defects: in
the news department, immense industry, vigilance, and tact; in the
editorial columns, the vein of Mephistophelean mockery which has
puzzled and shocked so many good people at home and abroad. A leading
topic then was a certain Matthias, one of those long-bearded religious
impostors who used to appear from time to time. The first article in
the first number of the Herald was a minute account of the origin and
earlier life of the fellow,--just the thing for the paper, and the
sure method of exploding _him_. The first editorial article, too, was
perfectly in character:--
"In _débuts_ of this kind," said the editor,
"many talk of principle--political principle, party
principle--as a sort of steel-trap to catch the public. We
mean to be perfectly understood on this point, and therefore
openly disclaim all steel-traps,--all principle, as it is
called,--all party,--all politics. Our only guide shall be
good, sound, practical common-sense, applicable to the
business and bosoms of men engaged in every-day life. We
shall support no party, be the organ of no faction or
coterie, and care nothing for any election or any candidate,
from President down to constable. We shall endeavor to
record facts on every public and proper subject, stripped of
verbiage and coloring, with comments, when suitable, just,
independent, fearless, and good-tempered. If the Herald
wants the mere expansion which many journals possess, we
shall try to make it up in industry, good taste, brevity,
variety, point, piquancy, and cheapness."
Public-domain text, read in full here on John Shaqi.
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