"Whether the proposition has been accepted we shall know
to-morrow; but we have many such rich people."--_Herald_,
Oct. 28, 1836.
But it was not such things as these that established the Herald.
Confined as he was to the limits of a single town, and being compelled
to do everything with his own hands, he could not have much in his
columns that we should now call "news." But what is news? The answer
to that question involves the whole art, mystery, and history of
journalism. The time was when news signified the doings of the king
and his court. This was the staple of the first news-letter writers,
who were employed by great lords, absent from court, to send them
court intelligence. To this was soon added news of the doings of other
kings and courts; and from that day to this the word _news_ has been
continually gaining increase of meaning, until now it includes all
that the public are curious to know, which may be told without injury
to the public or injustice to individuals. While this man was playing
fantastic tricks before high Heaven, his serious thoughts were
absorbed in schemes to make his paper the great vehicle of news. Early
in the second month, while he was still losing money every day, he hit
upon a new kind of news, which perhaps had more to do with the final
success of the Herald than any other single thing. His working day, at
that time, was sixteen or seventeen hours. In the morning, from five
to eight, he was busy, in the quiet of his room, with those light,
nonsensical paragraphs and editorials which made his readers smile in
spite of themselves. During the usual business hours of the morning,
he was in his cellar, over his flour-barrel desk, engaged in the
ordinary routine of editorial work; not disdaining to sell the morning
paper, write advertisements, and take the money for them.
About one o'clock, having provided abundant copy for the compositors,
he sallied forth into Wall Street, picking up material for his
stock-tables and subjects for paragraphs. From four to six he
was at his office again, winding up the business, of the day. In
the evening he was abroad,--at theatre, concert, ball, or public
meeting,--absorbing fresh material for his paper. He converted
himself, as it were, into a medium through which the gossip, scandal,
fun, and nonsense of this great town were daily conveyed back to it
for its amusement; just as a certain popular preacher is reported to
do, who spends six days in circulating among his parishioners, and on
the seventh tells them all that they have taught him.
Public-domain text, read in full here on John Shaqi.
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