There are 1077 titles about conspiracies listed in Amazon
and another 12078 in its individually-operated ZShops. A
new (1996) edition of the century-old anti-Semitic
propaganda pamphlet faked by the Czarist secret service,
"Protocols of the Learned Elders of Zion", is available
through Amazon. Its sales rank is a respectable 64,000 -
out of more than 2 million titles stocked by the online
bookseller.
In a disclaimer, Amazon states:
"The Protocols of the Learned Elders of Zion is classified
under "controversial knowledge" in our store, along with
books about UFOs, demonic possession, and all manner
of conspiracy theories".
Yet, cinema and TV did more to propagate modern
nightmares than all the books combined. The Internet is
starting to have a similar impact compounded by its
networking capabilities and by its environment of
simulated reality - "cyberspace". In his tome, "Enemies
Within: The Culture of Conspiracy in Modern America",
Robert Alan Goldberg comes close to regarding the
paranoid mode of thinking as a manifestation of
mainstream American culture.
According to the Internet Movie Database, the first 50 all
time hits include at least one "straight" conspiracy theory
movie (in the 13th place) - "Men in Black" with $587
million in box office receipts. JFK (in the 193rd place)
grossed another $205 million. At least ten other films
among the first 50 revolve around a conspiracy theory
disguised as science fiction or fantasy. "The Matrix" - in
the 28th place - took in $456 million. "The Fugitive"
closes the list with $357 million. This is not counting
"serial" movies such as James Bond, the reification of
paranoia shaken and stirred.
X-files is to television what "Men in Black" is to cinema.
According to "Advertising Age", at its peak, in 1998, a 30
seconds spot on the show cost $330,000 and each chapter
raked in $5 million in ad revenues. Ad prices declined to
$225,000 per spot two years later, according to CMR
Business to Business.
Still, in its January 1998 issue, "Fortune" claimed that "X-
Files" (by then a five year old phenomenon) garnered Fox
TV well over half a billion dollars in revenues. This was
before the eponymous feature film was released. Even at
the end of 2000, the show was regularly being watched by
12.4 million households - compared to 22.7 million
viewers in 1998. But X-files was only the latest, and the
most successful, of a line of similar TV shows, notably
"The Prisoner" in the 1960's.
It is impossible to tell how many people feed off the
paranoid frenzy of the lunatic fringe. I found more than
3000 lecturers on these subjects listed by the Google
search engine alone. Even assuming a conservative
schedule of one lecture a month with a modest fee of $250
per appearance - we are talking about an industry of c.
$10 million.
Collective paranoia has been boosted by the Internet.
Public-domain text, read in full here on John Shaqi.
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