Additionally, these products resemble public goods in that
they are nonrivalrous (the cost of extending the service or
providing the good to another person is (close to) zero)
and largely nonexcludable.
Most products are rivalrous (scarce) - zero sum games.
Having been consumed, they are gone and are not
available to others. Public goods, in contrast, are
accessible to growing numbers of people without any
additional marginal cost. This wide dispersion of benefits
renders them unsuitable for private entrepreneurship. It is
impossible to recapture the full returns they engender. As
Samuelson observed, they are extreme forms of positive
externalities (spillover effects).
Moreover, it is impossible to exclude anyone from
enjoying the benefits of a public good, or from defraying
its costs (positive and negative externalities). Neither can
anyone willingly exclude himself from their remit.
Needless to emphasize that media products are not public
goods at all! They only superficially resemble public
goods. Still, the fact that many books, music, and some
films are, indeed, in the public domain further exacerbates
the consumer's confusion. "Why can I (legally) download
certain books and music tracks free of charge - but not
others?" - wonders the baffled surfer, who is rarely versed
in the intricacies of copyright laws.
Q. Do you think this leads to a feeling of disrespect
toward the various pieces of media by the person that
steals it so frequently? (If I download music all the time,
will I lose interest in it?)
A. I am not sure that the word "respect" is relevant here.
People don't respect or disrespect music - they enjoy it,
like it, or dislike it. But frequent illegal downloading of
media products is, probably, the outcome of disrespect
towards content intermediaries such as publishers,
producers, and retail outlets. I don't know for sure because
there is no research to guide us in this matter, but I would
imagine that these people (wrongly) perceive content
intermediaries as parasitic and avaricious.
Q. Downloading is still a widespread act today. The
threats of lawsuits and legal action against downloaders
hasn't stopped the problem. What, in your opinion,
needs to be done to stop this behavior?
A. Law enforcement activities and lawsuits are already
having an effect. But you cannot prosecute thousands of
people on a regular basis without suffering a
commensurate drop in popularity and a tarnished image.
People do not perceive these acts as self-defense but as
David vs. Goliath bullying. Sooner or later, the efficacy of
such measures is bound to decline.
Public-domain text, read in full here on John Shaqi.
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