Notwithstanding this decline in the printer's importance, there was a steady improvement in English printing. As an _art_ it had ceased at this time to exist. If a publisher wished to make a book beautiful he put in plates. If he wanted to make it more beautiful he put in more or larger plates. If he wanted to make it a real triumph of beauty he engraved the whole book, letterpress and all, as in the case of Sturt's Prayer Books and Pine's _Horace_. That a printer by the selection and arrangement of type, by good presswork and the use of pretty capitals and tailpieces, could make a book charming to eye and hand, without any help from an illustrator--such an idea as this had nearly perished. There was little loss in this, since if any artistic work had been attempted it would assuredly have been bad, whereas the craftsmen, when set to do quite plain work, gradually learnt to do it in a more workmanlike way. In this they were helped by certain improvements in printing which rendered the task of the pressman less laborious. In the middle of the seventeenth century William Blaew, of Amsterdam, invented an improved press, "fabricated nine of these new fashioned presses, set them all on a row in his Printing House and called each Press by the name of one of the Muses." Clearly Blaew was an enthusiast. His chronicler, Joseph Moxon, was a fairly good English printer, and his description of the equipment of a printing house in the second part of his _Mechanick Exercises_ (1683) contains much information still interesting. We gather from Moxon that Blaew's improvements were slowly copied in England, and we know that the English printers still continued to buy their best founts from Holland. Thus when Bishop Fell, about 1670, was equipping the University Press at Oxford with better type, he employed an agent in Holland to purchase founts for him. English founts of which we have any reason to be proud date from the appearance about 1716 of William Caslon, who established a firm of type founders which has enjoyed a long and deservedly prosperous career.