Following the color line : $b An account of Negro citizenship in the American democracy
History
Following the color line : $b An account of Negro citizenship in the American democracy
African Americans; United States -- Race relations
The question is, "Will the coloured people support this enterprise
with their patronage?" It is a general cry all over the country that
coloured people pass by the doors of our merchants and trade with any
other concerns--Jews, Dagoes, Polacks, and what not. This is a very
unfortunate fact which stands before us as a living shame. The very
people who preach "race union, race support, race enterprise," are
often the first to pass our own mercantile establishments by. The
only places where coloured men can prosper in business are where our
people are driven out of other people's places of business and
actually forced to patronise our own. A certain cigar manufacturer in
St. Louis, a first-class business man, putting out the very best
classes of cigars, said, a few days ago, that some of the hardest
work he ever did was to get a few of our own dealers to handle his
goods. If but one-third of the stores and stands that sell cigars and
tobacco in St. Louis alone would buy their goods of him he could in a
few more years employ one or two dozen more men and women in his
factory. A dry goods company in the same city is suffering from the
same trouble. Our people will condescend to look in, but more often
their purchases are made at a neighbouring Jew store. There are also
in that neighbourhood several first-class, up-to-date, clean and
tasty-looking coloured restaurants: but twice as many Negroes take
their meals at the cheap-John, filthy, fourth-class chop counters run
by other people near by. But, after all, my people are doing better
in these matters than they did some time past. It was a most pleasant
surprise to learn, the other day, that the coloured undertakers in
St. Louis do every dollar's worth of business for our people in that
line. This information was given by a reliable white undertaker and
substantiated by the coloured undertakers. The white man was asked
what he thought of it. He said he thought it was a remarkable
illustration of the loyalty of the Negro to his own people and that
they should be commended for it. And then there are two sides to
every question. It is too often true that our people run their
business on a low order--noisy, uncleanly, questionable, dive-like
concerns--therefore do not deserve the patronage of decent people.
Too many of our men do not know anything about business. They don't
believe in investing their money in advertising their business in
good first-class periodicals. We must not expect everybody to know
where we are or what we have to sell unless we advertise. Many of our
nickels would find their way to the cash drawer of a coloured man if
we just knew where to find the store, restaurant or hotel.
_Remarkable Development of Negroes_
Public-domain text, read in full here on John Shaqi.
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