place which originated the name and has the sole right to use the name Swiss cheese. It is the name of a whole country and not of a location, and yet it is evident that Swiss cheese properly can only be made in Switzerland and not in Germany or in the United States. Any hard, tough cheese in which a large number of holes is found and which on cutting makes a flexible, semi-leathery slice has to a certain extent the appearance and perhaps the taste and flavor of genuine Swiss cheese. It should not be difficult to find a market for all good cheese made in this country, under appropriate American names indicating their origin. If the term Swiss cheese is at all allowable on a package it should be placed as a minor part of the label and with the statement that it is of that type. Even this transgression is perhaps difficult of excuse. =Artificial Coloring.=--Next to misbranding and misnaming of cheeses, perhaps the most common adulteration is that of artificial coloring. The public taste has been led in the matter of cheeses, especially of American origin, to look for a deep yellow color. This is also associated with the idea of the use of a large quantity of rich, naturally yellow-colored cream. The addition of an artificial color to a cheese never adds anything to its value, and to the really æsthetic eye detracts much from its appearance. The presence of this rich artificial tint is calculated in many instances to excite a suspicion in regard to the character of the cheese and thus interferes with its proper gustation. There is another more serious objection than the one just mentioned, namely, that it is possible from skimmed milk to make a highly colored cheese which would appear to the consumer to be made of whole milk or of milk and cream, and thus a deliberate deception is perpetrated. The consumer of cheese should demand that artificial coloring of all kinds be omitted from cheese products. Moreover, these colors may of themselves be deleterious in character and there is no restriction, so far as I know, at this time in the United States to prevent a manufacturer, if he so desires or through his ignorance of the use of coloring materials of a poisonous character, from using any amount.[22] The coal tar dyes are cheaper and produce faster and more natural looking tints than the vegetable colors such as annotto and saffron, and hence, unless they are prohibited by law, they are almost universally employed. All of these dyes in a concentrated form are highly poisonous and injurious and several instances are on record of death, especially in the case of young children, from eating concentrated colors. The fact that a poison of this kind is diluted by the cheese is no excuse for its use. The only protection which the consumer has, which is reliable in all cases, is the prohibition of coloring matter in cheese. [22] Written before the passage of the food-bill.