1. _Running a store._ I want to try to make this point clear by use of an illustration. There are some of you here who are in the mercantile business. You know lots more about running stores than I do. I believe you will agree that very often the difference between success and failure there consists of many little items working together—the manner in which you display your goods on the shelves, the spirit with which you meet your customers when they come into your place of business, the courtesy with which you render service to your patrons, and just a lot of these little things make up the difference. You don’t make a lot of money on any one item, but making a small profit on each of a great many items is what finally spells success. If you will consider the men who have made fortunes in this world, I believe you will find that they did not get rich by making a whole lot of money on one item or unit of business, but by making a little money on each of a great many items. The difference between success and failure then is not always one big thing, but frequently many little things working together. You can never fill a barrel by pouring water into the bunghole while it is running out a thousand nail holes. 2. _Keeping house._ The same thing applies to house work. I don’t know much about housekeeping, but I’ve had a chance to observe quite a bit of it as I’ve gone around over the country. And I try to determine the difference between a good housekeeper and just an ordinary housekeeper. I’m convinced that it consists not of one big factor but of a great many details—the arrangement of this little piece of furniture, having the magazines up off the floor, a definite place to keep each of numerous little articles, the spider webs out of that corner, and many other little things. I don’t know what all of them are, but some of you ladies do, and I’m sure you get the point. 3. _Leading singing._ The same thing is true in church work. I remember sitting and listening to a song director who is very outstanding and who has won national recognition for his ability to direct congregational singing. I tried to determine what made him so successful. I concluded that it was no one big factor, but a lot of little details about the way he directed the service; and I’m sure that Brother Murphy, who is helping us on Thursday nights, will verify this statement. 4. _Selecting building site._ Let us consider other details of church work. Any one of them by itself is not so terribly important, and I’m sure that I could find someone who would argue with me about any one of them, and say, “Oh, well, after all that doesn’t matter,” but when you take all of them together it does matter. It makes the difference between outstanding success and mere existence. Take for instance the location of the church building. In many instances very poor judgment has been used in selecting building sites.