Graham's Magazine, Vol. XL, No. 3, March 1852Various
Science
Graham's Magazine, Vol. XL, No. 3, March 1852
Various
Literature -- Periodicals; Literature, Modern -- 19th century -- Periodicals
Advertising.—Business is business and must be _pressed_ home. Now we
have a business secret for your ear, reader! one which we charge you
nothing for; but which comes charged with weighty and important meaning.
_Do you ever advertise?_ No! Why there is nothing like advertising to
make a fortune! Nearly all the men about here, who never advertised,
have _taken in_ their signs, shut up shop, been taken in themselves and
have gone to California—the dupes of the very advertising in the
newspapers, which they scorned while fortune was all around them. You
must take hold of this lever that moves the business world. Advertise in
_your local papers_—if your business is local—let your neighbors know
that you have something to _sell_—that you wish to _buy_ something—or,
that you are ready to _trade_. Wake up! and wake up your neighbors! We
should never be able to publish Graham with 112 pages per month, if we
did not let the world _know_ that we are wide awake, and ready to supply
any quantity of numbers for 1852, _having stereotyped the book
purposely_. Now, drowsy head! do _you_ suppose that if you are a
storekeeper you would not sell more goods by advertising? Or if a
mechanic, that it will do you any harm to be known far and near as an
active, enterprising business man ready for customers? Or, if a farmer,
with a lot of _extra_ corn or potatoes to sell, that you could not
_make_ a market? Do you suppose, that you can put your hands into your
pockets and whistle a fortune into them, too? If you do, advertise
_that_, and be immortal.
* * * * *
Our Stories.—We have adopted the plan of giving our readers one long
story complete, in each number—say from twelve to twenty pages. In the
January number we gave “The Rich Man’s Whims,” which was universally
praised by the press and by the readers of this Magazine. “Anna Temple,”
which appeared in the February number, we think, was a better story, and
so say many critics competent to judge. “The Democrat,” at Ballston, N.
Y., says, in noticing the last number—“Graham now contains, and will
continue to contain, during this year, more reading matter monthly than
any similar work published in the country. The story, “Anna Temple,” in
the February number, is one of the finest tales we have ever read, and
is alone worth more than the year’s subscription to the Magazine.” And
this is but one, of scores of such notices.
Public-domain text, read in full here on John Shaqi.
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