Graham's Magazine, Vol. XXXV, No. 6, December 1849Various
General
Graham's Magazine, Vol. XXXV, No. 6, December 1849
Various
Literature -- Periodicals; Literature, Modern -- 19th century -- Periodicals
With the opening of the New Year the periodical campaign brings thought
and labor. What a world within itself is this business in Philadelphia
alone—how stirring the competition—how diverse the interests—how
various the success. The unparalleled rise in the business within one
short year has been the result of diligent application. The publishers
have most gloriously bought their own success, and have raised their
works to such a point of beauty and excellence that money can go no
further. The spirit of a just competition has urged each man to do his
very uttermost to give his readers all that can by possibility be
crowded, in the way of beauty and excellence, into his work. Every
dollar received goes back in renewed outlay, in costly embellishments
and articles. Nothing in Europe at twice their price can at all approach
the illustrated American Monthlies in the beauty and costliness of their
appointments. At the head of _all_ stands
“GRAHAM”—Proud—Imperious—Supreme. He has no long line of broken
promises to come up in judgment against him, but for ten long years has
steadily gone on increasing in the face of all opposition, until he now
stands unapproachable and alone, among the highest class of literary
monthlies in the land. There are others of a lighter
class—successful—highly successful—but his is the proud honor of
having lifted the tone of his literature, and the quality of his
engravings, up to the highest European standard of excellence in all
respects. There is yet another class, who deal in promises—and promises
only—whose best numbers come up to the meanest promise only of their
printed circulars, but who go on crowding promise upon failure to
redeem, until the virtues of their acts are lost in the fog they
raise—fortunately their works also. More than a score of such have we
seen entombed—some we have helped to bury—but they come again, like
the locust, annually, and swindling a few dupes out of their money,
annually die. This is the class which does business altogether by
THE SUCTION AND PUMPING PROCESS.
[Illustration]
From this party, we shall no doubt be favored, with very
extravagant-looking show-bills, and plenty of them—long bills drawn
upon the credulity of people who fill an imaginary subscription list,
and are very liberal in remittances, and whose wonderful sagacity in
waiting until 1850, will be duly heralded, and in type announced. The
existence of any periodical of the slightest pretension to elegance or
ability, not having been heard of before, and only known among that
benighted class, whose urgent literary tastes would not allow them to
suffer and to wait.
Public-domain text, read in full here on John Shaqi.
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