Mr. Miller had looked up in an etymological dictionary the meaning of the word "gospel," and had found that it meant "good tidings"; and that, he said, was exactly what advertisement meant too. He had looked up other words also--Valour, Hero, Dignity, Gentleman--and he was for restoring their dimmed lustre. And since he saw things in their true perspective, he saw also the only way in which that could be done. To cut the cackle and come (like Mr. Wellcome) to the horses, he proposed to do it by a putting of the founts of honour to purposes of irrigation. Commerce had vulgarized itself; dignity must therefore be restored to it from where dignity was to be had in quantities sufficient if necessary to throw at the birds--from above. One day Mr. Miller, passing a more than usually ingenious advertisement in a shop window, had stated his point of view in twenty words. "Look at that!" he had exclaimed to his companion. "Now I say the man who invented that was a live wire. He connects. You feel the man. But what does the British public know about him? If he'd rescued a comrade under fire he'd have got your V.C. for it, and everybody'd have known all there was to him; but you stop a hundred people on this sidewalk and ask 'em his name, and if a single one of 'em can tell you then the drinks are on me!" It is true that Mr. Miller did not say that he wanted the Cross bestowed (as it were) For Value instead of For Valour, but that was the direction in which his thoughts strayed. Before his perspective had become quite so clear he had tried to get permission for the Royal Standard to float over Hallowells' new premises (the Union Jack having become common trade property, and so of no more value to one emporium than to another); and though he had failed, it was still better to have failed in such an attempt than to have succeeded in the funny stunts that had been pushed underground the fall before last. It remained an ideal for commerce to lift up its eyes to. In the business sense, though in none other, Mr. Miller had paid a good deal of court to Dorothy Lennard--or perhaps less at first to Dorothy than to Lady Tasker's niece. Nominally Dorothy was still "third hand" in the fashion studio; but Miss Benson had been wise enough to leave her free to do pretty much as she liked (without that freedom the studio would never have got Hallowells' catalogue, nor have become what to all intents and purposes it now was--one of Hallowells' departments), and Dorothy's intimacy with Mr. Miller had ripened quickly after the famous buying of Glenister's picture, "Sir Walter and the Cloak," at the Academy more than a year before. Dorothy had gone round the Exhibition with Mr. Miller, and had seen him stop long before the picture and presently return to it.