And so, you know, in the beginning of the June of that year the famous Wedding Week opened. You do not need to dig deep into your newspaper files in order to read all about it and to remember how, for brilliance and festivity and renown, for crowds and mirth and family gatherings and thundering good business, it by far outdistanced any mere Shopping Week that had ever been held in this island realm. It caught on instantaneously. London talked of nothing else. From eleven o'clock to four daily, Oxford Street was blocked. Folk stood up to watch from the standing buses; streams of traffic were diverted into the side streets; it took you half an hour to walk on foot from Oxford Circus to Tottenham Court Road, and high across the street, all pale blue and silver and white, Hallowell's swinging banner, "OUR WEDDING WEEK," flapped and fluttered in the spring wind. And the evening papers reserved special columns for the daily doings. Press-photographers snapped; descriptive reporting soared; ponderously playful editorials gave the Wedding Week their imprimatur; comedians made it the theme of their choicest "gags." The _Daily Speculum_ rose to a million a day on the strength of its photographs of bridal-parties alone. There were rumours of a Manchester Wedding Week. One couple journeyed all the way from Stornoway to be married by Special Licence and to breakfast at Hallowells'; another couple came from the Potteries. In both these cases Hallowells' handsomely paid for the railway-tickets also. Newly-made husbands and wives were interviewed as they signed the large Bridal Book; they bore testimony that the champagne was excellent, the wedding-cakes not made of plaster of Paris, and that there were absolutely no gratuities whatever. Hallowells' defiantly invited investigation on these points. They issued a public challenge to anybody who could prove that they were not doing all they had undertaken to do. Especially they drove it home that any genuine bride or bridegroom or member of their party might drink just as much champagne as ever he or she wished. Doubts, they said, had been cast upon their _bona fides_, and they considered that they owed it to themselves to set themselves right with the public. And surely you could not blame them.