Great Fortunes, and How They Were MadeMcCabe, James Dabney
History
Great Fortunes, and How They Were Made
McCabe, James Dabney
United States -- Biography
In 1844, he removed to New York and engaged in the office of a new
journal, called the "American Republican," then lately established as
the organ of the American party in that city, upon which he worked
steadily during its brief career. His wages were small, and it was only
by practicing the most rigid economy that he could live upon them.
When the "Republican" suspended publication, Mr. Bonner was employed in
the office of the "Evening Mirror," published by Morris, Willis &
Fuller. Here he made himself so useful, that the business of getting up
or displaying advertisements attractively was soon left entirely to him.
His taste in this department was almost faultless, and the
advertisements of the "Mirror" soon became noted for their neat and
handsome appearance.
At this time there was published in New York a small, struggling paper,
exclusively mercantile in its character, called the "Merchants' Ledger."
This paper was almost entirely dependent upon its advertising patronage,
and the attention of its proprietor was called to Mr. Bonner's skill, as
exhibited in the "Mirror," in displaying advertisements to the greatest
advantage. The result was that Mr. Bonner received an offer, which he
accepted, to take charge of this paper. This was the origin of his
connection with the journal which he has since rendered famous.
Being fond of composition, he made frequent contributions to the
editorial columns of the paper, which were well received by the general
public, but which seem to have aroused the petty jealousy of the
proprietor of the "Ledger."
Soon after forming his connection with the "Ledger," Mr. Bonner
purchased it. From his boyhood up, it had been his ambition to become
the proprietor of a journal which should be carried out upon his own
ideas, and he believed that the "Ledger" offered him the best means of
doing this. It was generally doubted at that time that a literary paper
could flourish in New York--Boston and Philadelphia having apparently
monopolized such enterprises. Mr. Bonner, however, had a clearer view
of the matter, and was convinced from the first that the great center of
American industry was the very best place for such an undertaking. He
proceeded very cautiously at first, however, changing the character of
his paper very gradually, from a commercial to a literary journal.
Public-domain text, read in full here on John Shaqi.
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