For two centuries now if not longer the newspapers, rather than the preachers and reformers generally who preceded and still parallel them, have been elevating themselves to the rôles of soothsayer, prophet, and guardians of all phases of virtue, honesty and the like, to say nothing of those shibboleths of the would-be intellectually dominant, “justice” and “truth.” And the particular views of these papers have come to have an undue weight with those so moderately equipped intellectually as to look upon them as moral leaders. Experiments in government and phases of moral self-control, public and private, are there constantly advocated for the good of the other man, yet nearly always in accordance with the current bias or the direction of the interests of the paper. Yet back of these papers, and in spite of a public following which is supposed to regulate or control or suggest their policy and viewpoint, is always, or nearly so, an individual or group of individuals, possibly a self-interested organization (commercial, religious or otherwise) with perhaps no more intellectual grip on the social and spiritual complexities of the world than any other individual of average capacity and judgment, possibly not so much. Yet with the tremendous leverage of circulation, plus a serviceable and profitable and aggressive counting-room to help out, their moral and social pronunciamentos ridiculously enough become all but sacrosanct, irrefutable, colossal! Yet after all is said and done, here is nothing more than an individual, all too human perhaps, or if not that, a group represented by one individual possibly, seeking via this same lever (circulation) the special, particular things which he or it or they crave. And as a rule he or his group is truckling and hand-rubbing to that which he or it or they imagine the time requires, but seeking always circulation first, as though that were the be-all and end-all of all value, wisdom and duty.