Highways and Byways in LondonCook, Emily Constance Baird
History
Highways and Byways in London
Cook, Emily Constance Baird
London (England) -- Description and travel
Caveat Emptor! It is the object of the seller merely to sell; and in
his behalf it may be urged, that there is no gauging the absurd
vagaries of the public taste. I may add, with reference to "Aunt
Maria's" china pug, that some shops (arguing, no doubt, from the oddly
imitative ways of shoppers and their docile, sheep-like way of
following one another's lead), have taken to the inauguration of
strange fashions. Lately a well-known West End emporium started that
blue cat with pink eyes, wearing a yellow riband, tied in an enormous
bow round its neck. It was an æsthetic, Burne-Jonesian cat; indeed, it
was hardly like a cat at all; but, nevertheless, it sat in rows in
that shop-window, and the line (I believe such things are called
"lines") "took," and forthwith no home was complete without a cat.
Then some enterprising Tottenham Court Road firm evolved the idea that
a life-sized negro, dressed in the latest fashion, and sprawling in a
cane chair with a cigarette, was the "very thing" for the vestibule.
Personally, I should have preferred the chair empty, so that one could
have sat in it one's self; the negro, however, enjoyed wide
popularity. Then a little, muzzled, foolish-looking china puppy became
the Regent Street rage, and was forthwith attached as an ornament to
every suburban house-door. Whose is the great mind who set these
fashions, before whom every householder bows? It would be interesting
to know.
There is great opportunity for the ever-interesting study of human
nature, in observing the ways of shops and shoppers. The really able
shopman or saleswoman can make you buy just anything he or she wishes;
it is a mere question of degree in artistic persuasion. Indeed I have
often almost wept with sheer pain to see some graceful, fairy-like
shop-damsel (chosen mainly, be it remarked, for her figure), throw
some elegant wrap on to her slim shoulders, and turning to a fat,
middle-aged matron, say smilingly, "_Just_ the very thing for you,
ma'am!" And the deluded matron will buy the wrap, not even suspecting
the pitiful ludicrousness of the situation. Truly, few people have a
sense of humour. A friend of mine, who delights in new experiences,
and enjoys seeing into the "highways and byways" of London life, once
prevailed on a fashionable West End milliner, with whom she was well
acquainted, to let her play the part of saleswoman for just one day.
The results were afflicting to all concerned. The poor postulant
nearly died of fatigue; every one's tempers were strained to the
utmost; and several excellent customers were turned away. It was Kate
Nickleby, Madam Mantalini, and Miss Knag, over again; especially Miss
Knag. I learnt that, even before the arrival of the customers, a good
day's work had to be "put in," in the decking and re-arranging of the
shop-window. Every single hat and bonnet had to be taken from the
stand, and carefully dusted, brushed, smartened up and replaced. And
Public-domain text, read in full here on John Shaqi.
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