Highways and Byways in LondonCook, Emily Constance Baird
History
Highways and Byways in London
Cook, Emily Constance Baird
London (England) -- Description and travel
The old gentleman also goes on to complain of the nightly terrors of
the London "watchman, bawling the hour through every street and
thundering at every door." This custom, fortunately for us, is now in
abeyance; also the street cries of London (at least in its more polite
circles) are likewise much diminished in intensity. Even the muffin
man's bell, so welcome in the winter afternoon's gloom, seems now more
seldom heard. "Sweet Lavender," however, still has a familiar autumn
sound, and the flower-hawkers of spring are still discordant. Yet
one's ears are no longer so generally deafened, and the reason for
this is not far to seek. For London is now so gay with advertisements
that in every direction our eyes meet strange, gaily-coloured hoarding
and sky signs; and the manifold attractions of various articles,
instead of being cried in the streets, now cry at us from the walls,
or shout discordantly at us from out of the blue of heaven, from ugly
black wires and glaring brazen letters. We cannot go out of doors
without being asked a hundred times, in varying type, such silly
questions as "Why does a Woman Look Old Sooner than a Man?" "Why Let
Your Baby Die?" "Why Pay House Rent?" or other such idiotic queries.
Why, who _would_ pay house rent, especially in London, if he or she
could help it? In shops, or on railways, it is the same. For at least
several miles out of London you travel in the constant company of
"Pears's Soap," and "Colman's Mustard;" and outside eating-shops you
see in large letters the cunning legend, "Everything as Nice as Mother
Makes it." The Art of Advertisement is everywhere paramount. You
cannot even travel in the humble omnibus without being implored "not
to let your wife worry over the house-cleaning," and being asked "why
your nose gets red after eating"; together with suggested remedies for
both these sad states of things. These are really, when one comes to
think of it, impertinent personalities. This mania for posters has, of
course, largely resulted from the modern spread of education: for of
what use to ask such questions in old days, when few could have
succeeded in reading them? The fashion of advertisements is still
growing, the Americans are encouraging it to preposterous proportions;
and we shall soon, indeed, live in a mere criss-cross of lettered
wires, not unlike Mr. Wells's idea of a future Utopia.
Yet far away be that time still! Although the threatening wires
already faintly line the blue here and there above our city gardens,
although telephones and electric connections necessitate the continual
dragging up of our streets, London has its charm still, and sweet is
yet the London summer when the square lilacs and acacias blossom, and
when, to quote Mr. Andrew Lang, "fans for a penny are sold in the
Strand!"
"When strawberry pottles are common and cheap,
Ere elms be black, or limes be sere,
When midnight dances are murdering sleep,
Then comes in the sweet o' the year!"
Public-domain text, read in full here on John Shaqi.
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