History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root PillsShaw, Robert B.
History
History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root Pills
Shaw, Robert B.
Patent medicines -- United States; W.H. Comstock Co.
of Baltimore, which at one time
had been ordering 100 gross or more every month or six weeks, took only
a meager four gross during the entire year. There were a large number of
very small shipments--such as four boxes of pills here, or a bottle of
liniment there--but these did not aggregate very much and gave the
appearance of merely accommodating individual customers who could no
longer find their favorite remedies in their own local drug stores.
The foreign business--chiefly in the West Indies, Puerto Rico, and South
America--was still fairly substantial in 1950, amounting to 579 gross of
the Indian Root Pills, but this was far from compensating for the
virtual disappearance of the domestic market. At the old price of $16
per gross--which may no longer have been correct in 1950--the Morristown
factory could not have taken in a great deal more than $10,000--hardly
enough to justify its continued operation. In any case, it was obviously
only the foreign business that kept the plant operating as long as it
did; without that it would probably have closed its doors 20 years
earlier.
A number of customers were, however, faithful to the Comstock Company
for very many years. Schieffelin & Co. and McKesson & Robbins were both
important customers way back in the 1840s, and their favor had been an
object of dispute in the split between Lucius and the other brothers in
1851. Schieffelin still appeared frequently in the order books up to the
1920s; during the final years McKesson & Robbins was by far the largest
single domestic customer. A number of other firms--John L. Thompson Sons
& Co. of Troy, N.Y.; T. Sisson & Co. of Hartford, Conn.; and Gilman
Brothers of Boston, Mass.--appear both in the 1896 and the 1950 order
books, although unfortunately the quantities taken had fallen from one
or two gross at a shot in the earlier year to a mere quarter gross or a
few dozen boxes by 1950.
Toward the end, in the late 1950s, employment in the factory dropped to
only three persons--J.M. Barney (foreman), Charles Pitcher, and
Florence Cree--and they were only doing maintenance work and filling
such few orders, mostly in quantities of a few dozen boxes only, that
came to the factory unsolicited. Gone were the days of travelers
scouring the back country, visiting country druggists, and pushing the
pills, while simultaneously disparaging rival or "counterfeit"
concoctions; gone were the days when the almanacs and other advertising
circulars poured out of Morristown in the millions of copies; long since
vanished were the sweeping claims of marvelous cures for every
conceivable ailment. In these final days the Indian Root Pills, now
packaged in a flat metal box with a sliding lid, were described modestly
as the Handy Vegetable Laxative. And the ingredients were now printed on
the box; nothing more was heard of Dr. Morse's remarkable discovery
gleaned during his long sojourn with the Indians of the western plains.
Public-domain text, read in full here on John Shaqi.
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