It was not possible that the claims of a place so happily situated as Fleetwood for a summer residence could long remain unrecognised by the inhabitants of the inland towns. No sooner was free access given to its shores by the opening of the railway in 1840, than the hotels and lodging-houses were inundated with visitors, whose annual return testified to their high appreciation of its mild climate, firm sands, excellent boating accommodation, and lastly, the diversified and beautiful scenery of the broad bay of Morecambe. A number of bathing vans were stationed on the shore opposite the Mount, but were little patronised during the first two or three seasons owing to the proprietors demanding 1s. from each person using them, a sum exactly double that required at other watering-places. The injurious effects of this exorbitant charge were speedily experienced, not only by the van owners, whose receipts were reduced to a minimum, but generally throughout the town, as visitors who greatly preferred Fleetwood were driven to other places on that account, and each year many who came with the intention of remaining during the summer left because their families were debarred from bathing, except at an excessive cost. The error of so grasping a policy being at last demonstrated to the proprietors by the small and diminishing patronage extended to their vans, it was resolved, in 1844, to reduce the charge to 6d. That year several newly-erected houses in Kemp Street were furnished and tenanted, whilst the hitherto unoccupied stone residences comprised in the Upper Queen’s Terrace were fitted up with elegance and convenience for the wealthier class of sojourners, to whom they were let for periods varying from a few weeks to three or four months. The terrace of houses situated between the North Euston Hotel and the Mount, and bearing the latter name, was also completed that year. The prices at the North Euston Hotel were arranged as under:— Sitting-room 3s. 4d. per day. Bed-room 2s. 3d. and 4s. 0d. per day. Table d’Hote 4s. per head. Breakfast or Tea 2s. 0d. and 2s. 6d. per head. During the Whit-week of 1844 the place was crowded with excursionists, many of whom, amounting to 1,000 daily, were carried at half fare by the Preston and Wyre Railway, and came from the neighbouring towns and villages, whilst others arrived by sea in excursion boats from Dublin, the Isle of Man, Ulverstone, Blackpool, and Southport. Festivities were entered into on the warren and slopes of the Mount, lasting three days and consisting of horse, pony, donkey, foot, sack, and wheelbarrow races, a cricket match, foot steeplechases, wrestling, and gingling matches.