History of the United Co-operative Baking Society Ltd. : $b A fifty years' record 1869–1919Reid, William
History
History of the United Co-operative Baking Society Ltd. : $b A fifty years' record 1869–1919
Reid, William
United Co-operative Baking Society, Ltd., Glasgow
The opening of the new bakery at once sent the trade up with a jump; so
much so that, at the close of the half-year which ended in July, a
profit of £550 was shown as compared with a profit of £116 for the
half-year which ended in January. During the half-year 3,853 sacks were
baked, an increase of 59 per week over the previous half-year,
notwithstanding the fact that the large bakery had only been working for
three months. From that time onward the output showed a practically
continuous increase. The reasons for this were many. The Irish societies
in the North were increasing in membership and strength, and new
societies were being formed and were joining the Federation.
Particularly was this increase in membership and strength notable in
Belfast, where the movement has never looked back since the opening of
the bakery. The quality of the bread had also something to do with the
increase in trade. Before the temporary bakery had been long in
existence the foreman sent samples of his workmanship to the Bakers’
Exhibition held in the Agricultural Hall, London, where he was
successful in securing first and third prizes. This superiority in the
quality of the bread baked has been maintained throughout the life of
the branch. So superior, indeed, was the bread baked at Ravenhill Avenue
that Belfast Society found their bread trade a useful feeder for their
membership roll, customers joining the society as members for bread only
at first, and gradually going on to the purchase of other goods until
they became full-fledged members purchasing from every department.
The committee were assiduous in their endeavours to maintain and
increase the sale of their products. Thus, when owing to lack of
enthusiasm Banbridge Society gave up business, the Society decided to
continue on the road the van which had been working for that society,
employing the man who had done the work for the society, so that the
bread connection might not be lost. So successful did this method prove
that in a comparatively short time they were employing another horse and
van as well. Their bread was becoming so famous in the North of Ireland
that grocers in the outlying villages were anxious to become agents for
it, and, after consideration, the committee agreed, with the proviso
that this should not be done where there was a Co-operative society in
the place.
In order that the delegates of the Irish societies might become familiar
with the Society and its work the committee also invited the Irish
Conference Association to hold their conference under the auspices of
the Federation. So successful were all these means of propagating the
sale of bread that, before the new bakery had been in operation for a
year, the foreman baker was approaching the committee with a proposal
for more oven accommodation.
Public-domain text, read in full here on John Shaqi.
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