Ayers would write it this way for two reasons. In the first place he
hates to write more than one paragraph. Coming after a hard day's work
collecting bills and chasing subscribers, it is a wearing effort.
Nothing gets much space in the _Democrat_ except obituaries and
marriages, and they are all contributed--the former by the relatives and
the latter by the minister. In the second place, there wouldn't be any
use of wasting a lot of space on a big item because by the time the
_Democrat_ comes out, everybody knows all about it, and the mere facts
would be stale and unimportant beside the superstructure of soaring
fancy which has been built up by the easy-running imaginations of our
chief news dispensers on the street corners. And so, when the creamery
burns down or the evening fast freight runs through an accommodation on
the crossing, the old man puts his duty off until the last minute and
then writes a few well-chosen lines merely to let us know that he is on
the job and lets no news escape him. When you are running a weekly
paper, your competitors in the news business are the talkers in the town
who mingle seven days a week and issue a hundred thrilling extras to
their fellow citizens before your press day comes around.
Besides, as I have said, old man Ayers can't afford to waste much time
chasing news. He has to get a living for himself as well as for the
_Democrat_, and keeping both his family and the paper alive is a
distinct feat performed weekly. His pay-roll for a foreman and two
girls must amount to over fifteen dollars a week, and that means cold
solid cash which must be wrung from a reluctant public. Seems to me I
never go into a store that I don't see old man Ayers trying to collect a
little cash on an advertising account or wheedling a subscriber into
coming out of the misty past and creeping cautiously down a few years
toward the present on his subscription account. If there is anything
which we can't do without and for which we positively object to paying
real money, it is our home newspaper. Sim Bone has a roaring shoe
business and pays cash for his automobiles, but he has often told me
that paying good paper money for advertising would be as wasteful as
eating it. He carries an ad in the _Democrat_ all the year and changes
it about every six months. It's July now, and he is still advertising
bargains in overshoes--but he won't pay any money. Ayers has to trade
the account out, as he has to do with every other advertiser in the
town.
Public-domain text, read in full here on John Shaqi.
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