People pity the poor ministers' families who have to live on the
scrambled proceeds of donation parties, but an editor's family in our
parts has even harder luck. I have seen Ayers order two suits of clothes
from a clothier who owed him a big bill and was getting wabbly, and then
pass by the meat market empty-handed, because his advertising account
there was traded out. He told me once that he has taken disk-plows,
flaxseed, magazines, encyclopedias and a new back porch in trade for
advertising and subscriptions, but that he has been wearing an obsolete
pair of spectacles, to his great discomfort, for ten years, because our
local jeweler will not advertise. The doctors in town carry cards in the
paper and owe him large amounts because his family is too healthy to
catch up with them; but it will be two years before either of our local
dentists accumulates a big enough bill to allow Mrs. Ayers to have some
very necessary construction and betterment work, as the railroad folks
say, done to her teeth.
If it weren't for the patent medicine ads, Ayers tells me, he wouldn't
be able to keep afloat for want of ready cash. He says a patent medicine
may be an abomination before the Lord, but that a patent medicine
advertising agent looks to him like a very present help in time of
trouble. The agent comes in and beats him down until he agrees to
publish several hundred yards of notices next to pure reading matter on
all sides for fifteen dollars. But the fifteen dollars is cash--he
doesn't have to take the stuff in trade. And so we are forever running
into such thrilling headlines as, "Horrible Wreck," "Her escape was
simply marvelous," "Worse than the Titanic Disaster," in the
_Democrat's_ local page. And then we exclaim: "Hurray! Real news at
last," and prowl eagerly down the items only to find that the horrible
wreck was a citizen of Swamp Hollow upon whom a wonderful cure was
effected; that "Her escape" was from inflammatory rheumatism by the aid
of Gettem's Dead Shot Specific, and that the Titanic Disaster is
eclipsed annually by the sad ends of thousands of people who neglect to
take Palaver's Punk Pills. It always makes us mad, but we can't kick. If
it weren't for the patent medicine people, we would have to pay for the
_Democrat_ all by ourselves.
Public-domain text, read in full here on John Shaqi.
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