In establishing the Bureau and sending official notice of the organization to its correspondents, inviting their co-operation, The World not only insured better and more conscientious service in its own columns, but it spread the gospel of accuracy and fair play in journalism throughout the newspaper world. Every notice sent out by the Bureau to correspondents was prefaced by the following declaration: “The World aims to be accurate. It aims to be fair and just to every person who reads it and to every person whose name it prints. “Accuracy and fair play are inseparable in journalism. Inaccuracy often means injury to innocent persons. A newspaper’s influence is measured by the number of people who read it AND BELIEVE IN IT. “The words ‘accuracy and fair play’ sum up the law of libel. If what is published is true and fair the writer need not worry about the libel law, civil or criminal.” On the reverse side of the notice sent to correspondents, in order that all might be impressed with the very decided views on accuracy and fairness entertained by Ralph Pulitzer, and by his father before him, were printed extracts from their public utterances on the subject. All complaints involving the question of accuracy or fair play received in any department of The World are turned over to the bureau. These complaints include libel actions, letters from attorneys and others, and complaints made in person at The World office. The bureau makes careful inquiry and determines whether or not these complaints are well founded, and, if they are, who is responsible for the matter complained of. Having determined that a complaint is well founded, the necessary correction is prepared and turned over for publication to the managing editor of whichever edition of The World published the particular matter complained of. A card-index record is kept showing who are responsible for inaccuracies and unfair publications, and this record indicates who are habitually inaccurate or unfair. Deliberate faking, which, happily, is extremely rare, is invariably punishable by dismissal. Carelessness or unfairness may be punished by reprimand, suspension or dismissal. Chronic carelessness results in dismissal. * * * * * Such is The New York World. Such is its manner of obeying the precepts of its founder—of doing its duty to itself—and of fulfilling its obligation to the multitude of readers who maintain it so generously, and who have raised it to the supremacy it enjoys. ------------------------------------------------------------------------ TRANSCRIBER’S NOTES 1. Typos fixed; non-standard spelling and dialect retained. 2. Enclosed italics font in _underscores_.