The reason that it is so easy and for specific purposes so useful to select economic activities and subject them to separate scientific treatment is because the men who engage in it are men who are also more than business men, whose usual habits may be more or less safely guessed at. As human beings they have desires and occupations which are affected by social custom, expectation and admiration. The uses to which gains will be put, that is the current scheme of activities into which they enter as factors, are passed over only because they are so inevitably present. Support of family, of church, philanthropic benefactions, political influence, automobiling, command of luxuries, freedom of movement, respect from others, are in general terms some of the obvious activities into which economic activity fits. This context of activities enters into the real make-up and meaning of economic activity. Calculated pursuit of gain is in fact never what it is made out to be when economic action is separated from the rest of life, for in fact it is what it is because of a complex social environment involving scientific, legal, political and domestic conditions. A certain tragic fate seems to attend all intellectual movements. That of utilitarianism is suggested in the not infrequent criticism that it exaggerated the rôle of rational thought in human conduct, that it assumed that everybody is moved by conscious considerations and that all that is really necessary is to make the process of consideration sufficiently enlightened. Then it is objected that a better psychology reveals that men are not moved by thought but rather by instinct and habit. Thus a partially sound criticism is employed to conceal the one factor in utilitarianism from which we ought to learn something; is used to foster an obscurantist doctrine of trusting to impulse, instinct or intuition. Neither the utilitarians nor any one else can exaggerate the proper office of reflection, of intelligence, in conduct. The mistake lay not here but in a false conception of what constitutes reflection, deliberation. The truth that men are not moved by consideration of self-interest, that men are not good judges of where their interests lie and are not moved to act by these judgments, cannot properly be converted into the belief that consideration of consequences is a negligible factor in conduct. So far as it is negligible in fact it evinces the rudimentary character of civilization. We may indeed safely start from the assumption that impulse and habit, not thought, are the primary determinants of conduct. But the conclusion to be drawn from these facts is that the need is therefore the greater for cultivation of thought. The error of utilitarianism is not at this point. It is found in its wrong conception of what thought, deliberation, is and does. VI