That captains of industry are creative artists of a sort, and that industry absorbs an undue share of the creative activity of the present time cannot be denied. To impute to the leaders of industry and commerce simply an acquisitive motive is not merely to lack insight into their conduct, but it is to lose the clew to bettering conditions. For a more proportionate distribution of creative power between business and other occupations, and a more humane, wider use of it in business depend upon grasping aright the forces actually at work. Industrial leaders combine interest in making far-reaching plans, large syntheses of conditions based upon study, mastery of refined and complex technical skill, control over natural forces and events, with love of adventure, excitement and mastery of fellow-men. When these interests are reinforced with actual command of all the means of luxury, of display and procuring admiration from the less fortunate, it is not surprising that creative force is drafted largely into business channels, and that competition for an opportunity to display power becomes brutal. The strategic question, as was said, is to understand how and why political, legal, scientific and educational conditions of society for the last centuries have stimulated and nourished such a one-sided development of creative activities. To approach the problem from this point of view is much more hopeful, though infinitely more complex intellectually, than the approach which sets out with a fixed dualism between acquisitive and creative impulses. The latter assumes a complete split of higher and lower in the original constitution of man. Were this the case, there would be no organic remedy. The sole appeal would be to sentimental exhortation to men to wean themselves from devotion to the things which are beloved by their lower and material nature. And if the appeal were moderately successful the social result would be a fixed class division. There would remain a lower class, superciliously looked down upon by the higher, consisting of those in whom the acquisitive instinct remains stronger and who do the necessary work of life, while the higher "creative" class devotes itself to social intercourse, science and art.