[Footnote 1: It has been pointed out that such an expression as "cellar door," considered merely from the viewpoint of sound, is one of the most romantically suggestive words in the English language. A consideration of some of the names of biscuits and collars will show a similar exploitation of both the euphony and the emotional fringes of words.] On a larger scale, in political and social affairs words are powerful provocatives of emotion and of actions, determining to no small degree the allegiances and loyalties of men and the satisfaction and dissatisfactions which they experience in causes and leaders. A word remains the nucleus of all the associations that have gathered round it in the course of an individual's experience, though the object for which it stands may have utterly changed or vanished. This is illustrated in the history of political parties, whose personnel and principles change from decade to decade, but whose names remain stable entities that continue to secure unfaltering respect and loyalty. In the same way, the name of country has emotional reverberations for one who has been brought up in its traditions. Men trust old words to which they have become accustomed just as they trust old friends. To borrow an illustration from Graham Wallas, for many who call themselves Socialists, Socialism is something more than a movement towards greater social equality, depending for its force upon three main factors, the growing political power of the working classes, the growing social sympathy of many members of all classes, and the belief, based on the growing authority of scientific method, that social arrangements can be transformed by means of conscious and deliberate contrivance.[1] [Footnote 1: Wallas: _Human Nature in Politics._ p. 92.] Rather the need for something for which one may love and work has created for thousands of workingmen a personified Socialism: Socialism, a winged goddess with stern eyes and a drawn sword, to be the hope of the world, and the protector of those that suffer.[2] [Footnote 2: _Ibid._, p. 93.] Political leaders and advertising experts, no less than poets, have recognized the importance of the suggestive power of words. Half the power of propaganda lies in its arousing of emotions through suggestion, rather than in its effectiveness as an instrument of intellectual conversion.[3] [Footnote 3: During the recent Liberty Loan campaigns, for example, when it was of the most crucial practical importance that bonds be bought, the stimuli used were not in the form of reasoned briefs, but rather emotional admonition: "Finish the lob," "Every miser helps the Kaiser," "If you were out in No Man's Land."]