SOCIAL ESTIMATES AND STANDARDS OF CONDUCT. Individuals are early habituated to the customs of the society in which they live, and come to approve, as might be expected from the power of men's habits and from their instinctive gregariousness, those things which they or their companions have always done. That "people don't do such things," or that "everybody does them," is a frequently assigned reason for the approval or condemnation of an act. Social approvals thus become affixed to acts which are regularly done by the majority, and divergences are subjected to varying degrees of censure. In civilized societies variations from customs that are not legally enforced are punished mainly by social ostracism. There is no law against walking down a crowded city street in Elizabethan costume, yet few would indulge their taste for beautiful but archaic dress in the face of all the ridicule they would incur. The whole system of etiquette, of the standard of living of respectable society, is maintained in large part because of the approvals and outward marks of admiration that go to some types of life and the contempt in which others are held. Much of the economic activity of the leisure class, as Professor Veblen has so well pointed out, is devoted to wasting time and spending money conspicuously as outward indications that the individual is living up to established and approved standards.[1] [Footnote 1: Veblen: _Theory of the Leisure Class._] The more significant folkways, standards of importance and unimportance, of the admirable and the despicable, the noble and the base, are determined by approvals and disapprovals that have become socially habitual. When we speak of a country being imperialistic or materialistic, we mean that most individuals in it, or at least those who are articulate or influential, perform or approve of actions leading to national or individual aggrandizement. The amount of money, time, and energy that is spent on amusement, public works, education, the army and navy is a fairly accurate gauge of the relative group approvals they have respectively secured. In the same way the professions and occupations in which men engage are determined by the social prestige attaching to them no less than by economic considerations. The pay of stenographers is no less than that of primary-school teachers; it is often much more; yet many a girl remains a teacher for the gentility which is traditionally associated with the profession. In the same way many girls, in spite of the fact that they are economically and physically better off in domestic service than in factory work, still prefer the latter because of the social inferiority which is associated with the servant's position.