The word “royalty” has a fine sound. It is a purple word and opens
vistas to the outsider of luxury and ease. Yet in its literary
application it is the biggest humbug and liar of a word that ever
masqueraded for what it is not. There are plenty of “royalties” that
will not pay the third-class return fare between London and Penzance.
A great personal friend of mine, a man of culture and real love of
human event, wrote his first novel three years ago. He had something
definite to say, knew how to say it, and had a first-rate plot. For
months and months I saw him toiling lovingly at his novel. When it was
written he found a publisher willing to produce it, and it duly
appeared. In almost every case the reviews were extremely laudatory.
Papers of position and weight praised it unreservedly, to all
appearances the book was a definite success--a minor success, no
doubt, but a success. From first to last his earnings realized five
pounds, and neither he nor I have reason to believe that his publisher
cheated him in the matter of sales. Here is the written testimony of
what I say, given by an author who died after producing four or five
really excellent and successful novels.
“Take, then, an unusually lucky instance, literally a novel whose
success is extraordinary, a novel which has sold 2500 copies. I repeat
that this is an extraordinary success. Not one book out of fifteen
will do as well. But let us consider it. The author has worked upon it
for--at the very least--six months. It is published. Twenty-five
hundred copies are sold. Then the sale stops. And by the word stop one
means cessation in the completest sense of the word. There are
people--I know plenty of them--who suppose that when a book is spoken
of as having stopped selling, a generality is intended, that merely a
falling off of the initial demand has occurred. Error. When a book--a
novel--stops selling, it stops with a definiteness of an engine when
the fire goes out. It stops with a suddenness that is appalling, and
thereafter not a copy, not one single, solitary copy is sold. And do
not for an instant suppose that ever after the interest may be
revived. A dead book can no more be resuscitated than a dead dog.
Public-domain text, read in full here on John Shaqi.
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