till it feels pleasantly ecstatic just to be living in the same world with bewitching vases of Cold Cream, Cold Cream, Cold Cream--always bewitching and lovely but never so notably and festively as in the Back of a magazine: and I like the Pencils: and Book-cases: and Silver: and Jewels: and Glass: and Gloves: and Shoes--beautiful Shoes: and Fountain-pens: and Leather things: and Paint--silkish salubrious Paints, house-Paints, and the panegyrics with them--they make me long to own a spirit-house and paint it liberally: and Rugs: and Varnish: and Clothes--wonderful Clothes: and Bungalows: and Phonographs--his master’s voice: and Paper--fine-wrought Paper to write on--bond and linen and hand-pressed, pale-tinted--a vast virgin treasure: and Oranges: and Cigarettes--a shilling in London a quarter here: and Water-Bottles of powdery rubber: and Stockings--patrician Stockings which take me into realms of silk-looms and delicate dyes and slim ankles: and Candle-Shades: and Candle-Sticks: and countless Cosmetics--Cosmetics of tender colors for the outer women: and Sealingwax indescribably useless and attractive: and Tennis-Racquets: and Ivory--smooth Vantine Ivory toys and trinkets polished softly bright as moonlight--and their lily-worded descriptions like restrained sonnets: and Washing Powders--let the Gold Dust twins do your work: and Shower-baths: and Evans’ Ale: and Flying Boats: and Umbrellas: and Cameras--if it isn’t an Eastman it isn’t a kodak: and boxes of Candy--sweet wilderness of chocolates--their very makers’ names have a melting gust--Allegretti, Huyler, Clarence Crane, Maillard--cloying courtiers all: and Diamond Dyes--a child can use them: and Veranda Screens--she can look out but he can’t look in: and Cedar Chests: and Chartreuse from Carthusian monasteries: and Perfumes--Perfumes in their maddening-sweet pride, Perfumes from Paris, Perfumes bottled in thick crystal, enchantingly costly--each American dollar added to their price-by-the-ounce making them fragranter to my thoughts: and boxes of benevolent Matches, and captivating Brooms, and fascinating Scouring-powders--a Dutch girl on the can chasing dirt--all three luscious tempting things in the Back of a magazine: and Automobiles--ask the man who owns one: and Rifles--simple and formidable and fine: and restful Rat-poison--they die in the open air seeking water: and sacks of Flour--eventually why not now--flour unusual and piquant in the Back of a magazine, flour novel and endearing: and Type-writers: and Mushrooms: and Monkey-Wrenches: and Rosaries: and Rock-salt-- the Back, the Back, the Back of a magazine-- There’s no sadness and no terror in the Back of a magazine. And it is for Everybody, Everybody. A million people read a story in the middle of the magazine and half the million readily miss its point. But a single tin of Talcum Powder in the Back--the whole million note that and miss nothing in it: it gets to them both on and under their skin.