It seems absurd to single him out for blame, when there are so many thousands of other people in the world who are out for the stuff. Why should Mr. Albert de Lauributt lose two thousand pounds over your or my serious play, when he can make ten thousand over _Hug me, Harriet_? We do not blame other rich men for being as little quixotic with their money. We do not expect a financier to back a young inventor because he is a genius, in preference to backing some other inventor because he has discovered a saleable, though quite inartistic, breakfast food. So if Mr. de Lauributt produces six versions in his six different theatres of _Cuddle Me, Constance_, it is only because this happens to be his way of making money. He may even be spending his own evenings secretly at the "Old Vic." For he runs his theatre, not as an artist, but as a business man; and, as any business man will tell you, "Business is business, my boy." We cannot blame him then. But we can regret that he is allowed to own six different theatres. In Paris it is "one man, one theatre," and if it were so in London then there would be less the matter with the English Drama. But, failing such an enactment, all that remains is to persuade the public that what it really wants is something a little better than _Kiss Me, Katie_. For Mr. de Lauributt is quite ready to provide Shakespeare, Ibsen, Galsworthy, modern drama, modern comedy, anything you like as long as it brings him in pots of money. And he would probably do the thing well. He would have the sense to know that the producer of _Hug Me, Harriet_, would not be the best possible producer of _The Wild Duck_; he would try to get the best possible producer and the best possible designer and the best possible cast, knowing that all these would help to bring in the best possible box-office receipts. Yes, he would do the thing well, if only the public really asked for it. How can the public ask for it? Obviously it can only do this by staying away from _Cuddle Me, Constance_, and visiting instead those plays whose authors take themselves seriously, whenever such plays are available. It should be the business, therefore, of the critics (the people who are really concerned to improve the public taste in plays) to lead the public in the right direction; away, that is, from the Bareback Theatre, and towards those theatres whose managers have other than financial standards. But it is unfortunately the fact that they don't do this. Without meaning it, they lead the public the wrong way. They mislead them simply because they have two standards of criticism--which the public does not understand. They go to the Bareback Theatre for the first night of _Kiss Me, Katie_, and they write something like this:--