English fiction -- 19th century; Victoria, Queen of Great Britain, 1819-1901 -- Fiction
By means of the familiar ‘goose-club,’ licensed victuallers make
themselves the bankers of people who are too weak-minded to save their
own money until they wish to spend it, and who are quite content to
receive in ultimate return goods worth something less than half the
deposit. By means of the familiar teapot, grocers persuade their
customers that an excellent trade can be done by giving away the whole
profit on each transaction. Beatrice French, an observant young woman,
with a head for figures, had often noted and reflected upon these two
egregious illustrations of human absurdity. Her dressmaking enterprise
assimilated the features of both, and added novel devices that sprang
from her own fruitful brain. The ‘Fashion Club,’ a wheel within a wheel,
was merely the goose-club; strictly a goose-club, for the licensed
victualler addresses himself to the male of the species. The larger net,
cast for those who lacked money or a spirit of speculation, caught all
who, in the realm of grocery, are lured by the teapot. Every sovereign
spent with the Association carried a bonus, paid not in cash but in
kind. These startling advantages were made known through the medium
of hand-bills, leaflets, nicely printed little pamphlets, gorgeously
designed placards; the publicity department, being in the hands of Mr.
Luckworth Crewe, of Farringdon Street, was most ably and vigorously
conducted.
Thanks also to Luckworth Crewe, Beatrice had allied herself with
partners, who brought to the affair capital, experience, and activity.
Before Christmas--an important point--the scene of operations was ready:
a handsome shop, with the new and attractive appendages (so-called
‘club-room,’ refreshment-bar, &c.) which Crewe and Beatrice had visioned
in their prophetic minds. Before the close of the year substantial
business had been done, and 1888 opened with exhilarating prospects.
Public-domain text, read in full here on John Shaqi.
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