This disrespect for honest toil is due to various causes. One cause is that nearly all young men--and indeed most older men too--look upon their present positions merely as stepping stones. They look forward to promotion and more interesting work. They and their social group fail to accord dignity to the work which they are doing at any time. Another reason why the motive of social prestige has no effect in the more humble <p 197> positions is that in business we have practically abandoned the standard of the artist and adopted that of the capitalist. The artist's standard is diametrically opposed to the capitalistic standard. We honor the capitalist not for what he does, but for the money he gets for what he does. We honor the artist for what he does and never because of the monetary considerations which follow his creation. _To substitute the standard of the artist for the standard of the capitalist would be impossible in business, yet a harmonious working of the two is possible_. Such a harmony was probably present in the old industrial guilds, which developed a class consciousness creating its own ideals. Within the guild the most skillful workman had the highest honor. The work itself, independent of the money which might be received for it, was uppermost in the worker's mind. The executive seeking to stimulate love of the game among his workmen should in some way see that social approval attaches itself <p 198> to the work as such and not to the wage which is secured by means of the work. The workmen must be given an interest in the work as well as in the wage. Executives everywhere find that ``getting together'' with others engaged in the same work is most stimulating. We are inspired by the presence of others engaged in the same sort of work and giving approval to success in our particular field. _The third condition for securing a love of the game is that the work itself must appeal to the individual as something important and useful_. Its useful function must be apparent, and the necessity and advantage of perfect performance must be emphasized. I play golf because the game permits me to assert myself and engage in independent and exhilarating activity. My devotion to my professional tasks, however, is dependent upon the fact that I regard psychology, whether the work be in research or instruction, as of the greatest importance to science and to mankind in general. The work as a whole and all the <p 199> details of it seem to me to be important. In performing my daily tasks they seem to me to be worthy of the most persistent and enthusiastic effort. Doubtless there are classes of work incapable of appealing to individuals as does my work to me. But in many instances work seems menial and ignoble because it is not understood. It is not seen in its relationships and broader aspects. The single task as performed by the individual is so small and so specialized that it does not seem worth while.