Now the ways of action to which society is strongly enough attached to impose them upon its members, are, by that very fact, marked with a distinctive sign provocative of respect. Since they are elaborated in common, the vigour with which they have been thought of by each particular mind is retained in all the other minds, and reciprocally. The representations which express them within each of us have an intensity which no purely private states of consciousness could ever attain; for they have the strength of the innumerable individual representations which have served to form each of them. It is society who speaks through the mouths of those who affirm them in our presence; it is society whom we hear in hearing them; and the voice of all has an accent which that of one alone could never have. The very violence with which society reacts, by way of blame or material suppression, against every attempted dissidence, contributes to strengthening its empire by manifesting the common conviction through this burst of ardour. In a word, when something is the object of such a state of opinion, the representation which each individual has of it gains a power of action from its origins and the conditions in which it was born, which even those feel who do not submit themselves to it. It tends to repel the representations which contradict it, and it keeps them at a distance; on the other hand it commands those acts which will realize it, and it does so, not by a material coercion or by the perspective of something of this sort, but by the simple radiation of the mental energy which it contains.[38] But the same social forces, which are found organized in public opinion, in religious symbols, in social convention, in fashion, and in science--for "if a people did not have faith in science all the scientific demonstrations in the world would be without any influence whatsoever over their minds"--are constantly re-creating the old order, making new heroes, overthrowing old gods, creating new myths, and imposing new ideals. And this is the nature of the cultural process of which sociology is a description and an explanation. VII. SOCIAL CONTROL AND THE COLLECTIVE MIND