If the last decade of the nineteenth century saw the growth of
glove-fighting to a high level of scientific achievement, the first
decade of the twentieth saw the decline of its management to the
uttermost pit of low commercial enterprise. Not that the promotion of
any professional athletic contest has ever been entirely free from the
besmirching influences of money: it has not. Rascality apart, there
have always been hucksters who shouted their merchandise of weight
and muscle and skill in raucous and unseemly tones. But when real if
degraded cunning is brought to the job, the issues are obscured, and
unsophisticated sportsmen, behind the times in business methods, are
apt to be deceived.
Fighters, you may say, are born, whilst champions are made--in Fleet
Street and the complementary thoroughfares of New York and San
Francisco. A particular boxer is discussed in some newspaper every
day for a considerable period. He is advertised, in fact. You get
accustomed to the fellow’s name in exactly the same way as you get
accustomed to the name of some coffee or toffee, tailor or tinker. You
begin to regard him, quite unconsciously, as an inevitable concomitant
of everyday life. And when the paper tells you that he is a champion,
you, having a general interest in boxing but knowing very little about
it, accept him as a champion.
This boxer happens to be a good boxer, wins many fights, and you take
it as a matter-of-course. The newspaper pats itself as you might say,
loudly on the back for having made a good shot. The boxer happens to
be a bad boxer and is beaten every time, and you and the newspaper
denounce and deride him--you, because what you thought was your
opinion is shown to be wrong, the newspaper which (in collaboration
with the boxer’s manager, business-manager, publicity-manager, and
general manager) invented the poor fellow: because it is unable to
flatter itself.
The genuine champion, who will be content with a small c, is not made
by newspapers. By his own merits he emerges from the ruck and he makes
his own way. But he can make his way, probably, much quicker with the
aid of newspapers, managers, who sometimes exploit him, and other sound
business methods: and not his way only, but his fortune. Carpentier
is a transcendent example. He is a magnificent boxer, who was bound
to have made a name for himself by boxing and boxing alone. And we do
not grudge him the fortune which boxing and boxing alone would not
have brought to him. But we do grudge the vast sums made by spurious
champions (or their managers), and the sums much more vast and rolling
and altogether disgusting made by the promoters of what are, virtually,
spurious contests.
Public-domain text, read in full here on John Shaqi.
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