Korea and her neighbors: A narrative of travel, with an account of the recent vicissitudes and present position of the countryBird, Isabella L. (Isabella Lucy)
History
Korea and her neighbors: A narrative of travel, with an account of the recent vicissitudes and present position of the country
Bird, Isabella L. (Isabella Lucy)
Korea -- Description and travel
Rather I am inclined to think that the success of our rival is mainly
due to causes which I have seen in operation in Persia and Central Asia
as well as in Korea, and which embrace not only imperfect knowledge
of the tastes and needs of customers, but the neglect to act upon
information supplied by consular and diplomatic agents, a groovy
adherence to British methods of manufacture, and the ignoring of native
desires as to colors, patterns, and the widths and makes which suit
native clothing and treatment, and the size of bales best suited to
native methods of transport. I do not allude to the charge ofttimes
made against our manufacturers of supplying inferior cottons, because
I have never seen any indications of its correctness, nor have I heard
any complaints on the subject either in Korea or China, but of the
ignoring of the requirements of customers there is no doubt. It is
everywhere a grievance and source of loss, and is likely to lose us the
prospective advantages of the Korean market.
The Japanese success, putting the advantages of proximity aside, is,
I believe, mainly due to the accuracy of the information obtained by
their keen-witted agents, who have visited all the towns and villages
in Korea, and to the carefulness with which their manufacturers are
studying the tastes and requirements of the Korean market. Their goods
reach the shore in manageable bales, which do not require to be adapted
after arrival to the minute Korean pony, and their price, width,
length, and texture commend them to the Korean consumer. The Japanese
understand that cotton 18 inches wide is the only cotton from which
Korean garments can be fashioned without very considerable waste, and
they supply the market with it; and on the report of the agents of the
importing firms, the weavers of Osaka and other manufacturing towns
with adroitness and rapidity closely adapted the texture, width, and
length of their cottons to those of the hand-loom cotton goods made in
South Korea, which are deservedly popular for their durability, and
have succeeded not only in producing an imitation of Korean cotton
cloth, which stands the pounding and beating of Korean washing, but
one which actually deceives the Korean weavers themselves as to its
origin, and which has won great popularity with the Korean women. If
Korea is to be a British market in the future, the lost ground must
be recovered by working on Japanese lines, which are the lines of
commercial common sense.
To sum up, I venture to express the opinion that the circumstances of
the large population of Korea are destined to gradual improvement with
the aid of either Japan or Russia, that foreign trade must increase
more or less steadily with increased buying powers and improved means
of transport, and that the amount which falls to the share of Great
Britain will depend largely upon whether British manufacturers are
willing or not to adapt their goods to Korean tastes and convenience.
Public-domain text, read in full here on John Shaqi.
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