Ladies and GentlemenCobb, Irvin S. (Irvin Shrewsbury)
General
Ladies and Gentlemen
Cobb, Irvin S. (Irvin Shrewsbury)
Fiction; Short stories, American
"Gents," he said, "I craves your attention. There's just one sure way
of boosting a town and that's by advertising it. Get its name in print
on all the front pages over the country. Get it talked about; stir up
curiosity; arouse public interest. That brings new people in and they
bring their loose coinage with 'em and next thing you know you've got
prosperity by the tail with a down-hill pull. Now, I've got a simple
little scheme of my own. I love this fair young city of ours and I'm
aiming to help her out of the kinks and I ain't asking assistance from
anybody else neither. Don't ask me how I'm going about it because in
advance it's a secret. I ain't telling. You just leave it to me and
I'll guarantee that inside of one week or less this'll be the most
talked-about town of its size in the whole United States; with folks
swarming in here by every train--why, they'll be running special
excursions on the railroad. And it's not going to cost a single one of
you a single red cent, neither."
Of course his past record should have been a plentiful warning.
Somebody ought to have headed him off and bent a six-gun over his
skull. But no, like the misguided suckers that we were, we let him go
off and cook up his surprise.
I will say this: He kept his promise--he got us talked about and he
brought strangers in. Inside of forty-eight hours special writers from
newspapers all over the Rocky Mountains were pouring in and strangers
were dropping off of through trains with pleased, expectant looks on
their faces; and Father Staples was getting rush telegrams from his
bishop asking how about it, and the Reverend Claypool--he was the
Methodist minister--was hurrying back from conference all of a tremble,
and various others who'd been away were lathering back home as fast as
they could get here.
What'd happened? I'm coming to that now. All that happened was that
Good Sam got the local correspondent for the press association
stewed, and seduced him into sending out a dispatch that he'd written
out himself, which it stated that an East Indian sun worshiper had
lighted in Triple Falls and started up a revival meeting, and such
was his hypnotic charm and such was the spell of his compelling fiery
eloquence that almost overnight he'd converted practically the entire
population--men, women, children, half-breeds, full-bloods, Chinks and
Mexies--to the practice of his strange Oriental doctrines, with the
result that pretty near everybody was engaged in dancing in the public
street--without any clothes on!
So it was shortly after that, when cooler heads had discouraged talk of
a lynching, that Good Sam left us--by request. And I haven't seen him
since.
* * * * *
Public-domain text, read in full here on John Shaqi.
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