Besides keeping in touch with your office men, you want to feel your salesmen all the time. Send each of them a letter every day so that they won't forget that we are making goods for which we need orders; and insist on their sending you a line every day, whether they have anything to say or not. When a fellow has to write in six times a week to the house, he uses up his explanations mighty fast, and he's pretty apt to hustle for business to make his seventh letter interesting. Right here I want to repeat that in keeping track of others and their faults it's very, very important that you shouldn't lose sight of your own. Authority swells up some fellows so that they can't see their corns; but a wise man tries to cure his own while remembering not to tread on his neighbors'. [Illustration: "_A good many salesmen have an idea that buyers are only interested in funny stories._"] In this connection, the story of Lemuel Hostitter, who kept the corner grocery in my old town, naturally comes to mind. Lem was probably the meanest white man in the State of Missouri, and it wasn't any walk-over to hold the belt in those days. Most grocers were satisfied to adulterate their coffee with ground peas, but Lem was so blamed mean that he adulterated the peas first. Bought skin-bruised hams and claimed that the bruise was his private and particular brand, stamped in the skin, showing that they were a fancy article, packed expressly for his fancy family trade. Ran a soda-water fountain in the front of his store with home-made syrups that ate the lining out of the children's stomachs, and a blind tiger in the back room with moonshine whiskey that pickled their daddies' insides. Take it by and large, Lem's character smelled about as various as his store, and that wasn't perfumed with lily-of-the-valley, you bet. One time and another most men dropped into Lem's store of an evening, because there wasn't any other place to go and swap lies about the crops and any of the neighbors who didn't happen to be there. As Lem was always around, in the end he was the only man in town whose meanness hadn't been talked over in that grocery. Naturally, he began to think that he was the only decent white man in the county. Got to shaking his head and reckoning that the town was plum rotten. Said that such goings on would make a pessimist of a goat. Wanted to know if public opinion couldn't be aroused so that decency would have a show in the village.