Lippincott's Magazine of Popular Literature and Science, Volume 12, No. 28, July, 1873Various
Science
Lippincott's Magazine of Popular Literature and Science, Volume 12, No. 28, July, 1873
Various
Literature, Modern -- 19th century -- Periodicals; Science -- Periodicals
than ever.' That will be grandmother's turn at the clock. When my turn
comes, I shall say about the same thing. Besides, we could arrange to
have the first motion of the hand strike a bell, to give warning that
the oracle is about to speak. The fancy pleases me wonderfully. It
would soon become corrupted, to be sure, by being applied to spying
in war and in politics; but it would still be very pleasant in
the intercourse of friendship." In 1774--that is, two years after
Barthélemy's letter--Lesage, a Genevese professor of physics,
guardedly intimated that an apparatus could be constructed to
fulfill these vague suggestions. There were a few experiments in
electro-magnetism during the succeeding half century. It was reserved
for our own Morse to put into practical application the grand system
which the abbé Barthélemy had so curiously foreshadowed in a freak of
fancy.
* * * * *
Endless are the blandishments and the seductive devices of trade. A
famous dry-goods store lately startled the shopping community of Paris
by opening a free restaurant, a billiard-hall and a reading-room for
the use and behoof of its customers. When ladies go to purchase at
this place, while preparing their lists a polite clerk escorts them to
the _buffet_, which is set out with ices, cakes, madeira wine, and so
forth; and, having ended their repast, they are again escorted to the
counter at which they desire to buy. But sometimes ladies bring their
escorts--husbands, brothers or other useful bankers and purveyors of
lucre--and the question arises, therefore, how to provide for them.
The device of the reading-room and the billiard-table is interposed
for this purpose, and a servant in livery informs them when the
buying is completed, and when their own duties--namely, of footing
the bills--are to begin. The care and ingenuity with which the French
guard against having any annoying moments in life are well exemplified
in this device. The free reading-room as an adjunct of the dry-goods
store is not wholly unknown in New York, but the free _buffet_ has not
yet, we believe, been transplanted there. A very much cheaper and a
far less praiseworthy mercantile trap for catching custom in the same
branch of trade also originates at Paris. One popular store has a
superb clerk, whose _spécialité_ is to place himself near the door,
and to murmur whenever a new customer enters, "Hum! la jolie femme!"
The storekeeper is said to have observed that the effect was immediate
and lasting, the new-comer remaining a faithful and habitual customer;
but this device is not to be ranked for breadth of enterprise with the
one already mentioned.
* * * * *
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