France -- Social life and customs -- 19th century -- Fiction
Newspaper advertising, the offspring of heavy stamp duties, a high
rate of postage, and the heavy deposits of caution-money required by
the government as security for good behavior, is within the reach of
all who care to pay for it, and has turned the fourth page of every
journal into a harvest field alike for the speculator and the Inland
Revenue Department. The press restrictions were invented in the time
of M. de Villele, who had a chance, if he had but known it, of
destroying the power of journalism by allowing newspapers to multiply
till no one took any notice of them; but he missed his opportunity,
and a sort of privilege was created, as it were, by the almost
insuperable difficulties put in the way of starting a new venture. So,
in 1821, the periodical press might be said to have power of life and
death over the creations of the brain and the publishing trade. A few
lines among the items of news cost a fearful amount. Intrigues were
multiplied in newspaper offices; and of a night when the columns were
divided up, and this or that article was put in or left out to suit
the space, the printing-room became a sort of battlefield; so much so,
that the largest publishing firms had writers in their pay to insert
short articles in which many ideas are put in little space. Obscure
journalists of this stamp were only paid after the insertion of the
items, and not unfrequently spent the night in the printing-office to
make sure that their contributions were not omitted; sometimes putting
in a long article, obtained heaven knows how, sometimes a few lines of
a puff.
The manners and customs of journalism and of the publishing houses
have since changed so much, that many people nowadays will not believe
what immense efforts were made by writers and publishers of books to
secure a newspaper puff; the martyrs of glory, and all those who are
condemned to the penal servitude of a life-long success, were reduced
to such shifts, and stooped to depths of bribery and corruption as
seem fabulous to-day. Every kind of persuasion was brought to bear on
journalists--dinners, flattery, and presents. The following story will
throw more light on the close connection between the critic and the
publisher than any quantity of flat assertions.
Public-domain text, read in full here on John Shaqi.
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