Any of the American reading public who desire to join this secret
society may do so without fear of publicity, as the names will not be
given out. The only means of distinguishing a fellow-member will be a
tiny gold emblem, to be worn in the lapel, representing the figure
(couchant) of Spain's most touted animal. The motto will be
"Nimmermehr," which is a German translation of the Spanish phrase "Not
even once again."
* * * * *
Simply because I myself am not impressed by a book, I have no authority
to brand anyone who does not like it as a poseur and say that he is
only making believe that he likes it. And there must be a great many
highly literary people who really and sincerely do think that Senor
Blasco's books are the finest novels of the epoch.
It would therefore be presumptuous of me to say that Spain is now, for
the first time since before 1898, in a position to kid the United States
and, vicariously through watching her famous son count his royalties and
gate receipts, to feel avenged for the loss of her islands. If America
has found something superfine in Ibanez that his countrymen have missed,
then America is of course to be congratulated and not kidded.
But probably no one was more surprised than Blasco when he suddenly
found himself a lion in our literary arena instead of in his accustomed
role of bull in his home ring. And those who know say that you could
have knocked his compatriots over with a feather when the news came that
old man Ibanez's son had made good in the United States to the extent of
something like five hundred million pesetas.
For, like the prophet whom some one was telling about, Ibanez was not
known at home as a particularly hot tamale. But, then, he never had such
a persistent publisher in Spain, and book-advertising is not the art
there that it is in America. When the final accounting of the great
success of "The Four Horsemen of the Apocalypse" in this country is
taken, honorable mention must be made of the man at the E.P. Dutton &
Co. store who had charge of the advertising.
* * * * *
The great Spanish novelist was in the French propaganda service during
the war. It was his job to make Germany unpopular in Spanish. "The Four
Horsemen of the Apocalypse" is obviously propaganda, and not
particularly subtle propaganda either. Certain chapters might have come
direct from our own Creel committee, and one may still be true to the
Allied cause and yet maintain that propaganda and literature do not mix
with any degree of illusion.
Public-domain text, read in full here on John Shaqi.
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