[Illustration: [Coat]] The Rimasop Trench Coat Made by the old-established Bond Street House of Rimell & Allsop, this coat embodies the suggestions of British Officers who have fought in France and Flanders since the beginning of the War. War experience has proved its practical value. Officers are invited to avail themselves of the experienced services of Messrs. Rimell & Allsop in the selection of any kit, either for Ceremonial occasions or for the Front. A 16–page booklet will be sent _post free_ to any address by Rimell & Allsop, _Sporting & Military Tailors_, 54, New Bond Street, London, W. WRIGHT’S Coal Tar SOAP _is now known as the_ Soldiers’ Soap. _It Soothes, Protects, Heals._ Bournemouth, 1916. Dear Sirs, I am sending you an extract from my son’s letter (he is on active service, somewhere in France). I wrote asking if I should send him vermin powder, and his reply is: “DON’T SEND ANY VERMIN POWDER, THANKS; I USE WRIGHT’S COAL TAR SOAP, THAT’S AS EFFECTIVE AND MUCH MORE PLEASANT.” It seems to me a unique and spontaneous tribute to your soap. Yours truly, S..... 4½d. PER TABLET. [Illustration: [Logo]] B.S.A. RIFLES AND SIGHTS The very extensive B.S.A. rifle and sight plant is at present exclusively engaged in the manufacture of service pattern arms for the War Department. The production of the various B.S.A. target and sporting rifles and sights will be resumed as soon as the pressure due to the war eases off. There are still remaining in stock a few rifles of ·250, ·300, ·310, and ·32/20 bore. _WRITE FOR DETAILS, POST FREE._ B.S.A. Rifle “Safetipaste” THE “NO TROUBLE” RIFLE BARREL PRESERVER. Abolishes the arduous process of scrubbing out rifle barrels. The bore of the barrel has merely to be coated with the preparation. Acid and other products of combustion at once rendered quite harmless. Rifle may safely be put aside for any period. Simply wipe out the bore before firing again. Its polish may be even more brilliant than before. Sold by all Gunmakers at 1/– per tube. _Inventors and Sole Manufacturers_:— THE BIRMINGHAM SMALL ARMS CO., LTD., BIRMINGHAM.