The Kodacell experiment recognized one fundamental truth: it's easy to
turn ten thousand into two hundred thousand, but much harder to turn
ten million into two hundred million. Scaling an investment up to
gigascale is so hard, it's nearly impossible.
But a new paradigm in investment that's unfolding around us that might
actually solve the problem: venture-financed litigation. Twenty or
thirty million sunk into litigation can bankrupt a twenty
billion-dollar firm, transferring to the investors whatever assets
remain after legal fees.
It sounds crazy, and only time will tell whether it proves to be
sustainable. But the founder of the strategy, Landon Kettlewell, has
struck gold for his investors more than once -- witness the legendary
rise and fall of Kodacell, the entity that emerged from the merger of
Kodak and Duracell. Investors in the first two rounds and the IPO on
Kodacell brought home 30X returns in three years (of course, investors
who stayed in too long came away with nothing).
Meanwhile, Kettlewell's bid to take down Disney Parks looks good --
the legal analysis of the vexatious litigation and unfair competition
charges have legal scholars arguing and adding up the zeros. Most
damning is the number of former Disney Parks employees (or
"castmembers" in the treacly dialect of the Magic Kingdom) who've
posted information about the company's long-term plan to sabotage
Kettlewell's clients.
Likewise fascinating is the question of whether the jury will be able
to distinguish between Disney Parks, whose corporate citizenship is
actually pretty good, from Disney Products, whose record has been
tainted by a string of disastrous child-labor, safety, and design
flaws (astute readers will be thinking of the "flammable pajamas" flap
of last year, and CEO Robert Montague's memorable words, "Parents who
can't keep their kids away from matches have no business complaining
about *our* irresponsibility"). Punitive jury awards are a wild-card
in this kind of litigation, but given the trends in recent years,
things look bad for Disney Parks.
Bottom line: should your portfolio include a litigation-investment
component? Yes, unequivocally. While risky and slow to mature,
litigation-investments promise a staggering return on investment not
seen in decades. A million or two carefully placed with the right
litigation fund could pay off enough to make it all worthwhile. This
is creative destruction at its finest: the old dinosaurs like Disney
Parks are like rich seams of locked-away capital begging to be
liquidated and put to work at nimbler firms.
How can you tell if you've got the right fund? Come back next week,
when we'll have a Q&A with a litigation specialist at Credit
Suisse/First Boston.
#
"There's litigation specialists at Credit Suisse?"
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account