It took a couple weeks to hive off the Home Aware stuff to some of the
other Kodacell business-units. Perry flew a bunch, spending days in
Minnesota, Oregon, Ohio, and Michigan overseeing the retooling efforts
that would let him focus on his new project.
By the time he got back, Lester had retooled their own workspace,
converting it to four functional areas: communications, shelter, food
and entertainment. "They were Francis's idea," he said. Francis's
gimpy leg was bothering him more and more, but he'd overseen the work
from a rolling ergonomic office-chair. "It's his version of the
hierarchy of needs -- stuff he knows for sure we can sell."
It was the first time the boys had launched something new without
knowing what it was, where they'd started with a niche and decided to
fill it instead of starting with an idea and looking for a niche for
it.
"You're going to underestimate the research time," Francis said during
one of their flip-chart brainstorms, where they had been covering
sheet after sheet with ideas for products they could build. "Everyone
underestimates research time. Deciding what to make is always harder
than making it." He'd been drinking less since he'd gotten involved in
the retooling effort, waking earlier, bossing around his young-blood
posse to get him paper, bricks, Tinkertoys.
He was right. Suzanne steadily recorded the weeks ticking by as the
four competing labs focus-grouped, designed, tested and scrapped all
manner of "tchotchkes for tramps," as Freddy had dubbed it in a
spiraling series of ever-more-bilious columns. But the press was
mostly positive: camera crews liked to come by and shoot the
compound. One time, the pretty black reporter from the night of the
fire came by and said very nice things during her standup. Her name
was Maria and she was happy to talk shop with Suzanne, endlessly
fascinated by a "real" journalist who'd gone permanently slumming on
the Internet.
"The problem is that all this stuff is too specialized, it has too
many prerequisites," Perry said, staring at a waterproof,
cement-impregnated bag that could be filled with a hose, allowed to
dry, and used as a self-contained room. "This thing is great for
refugees, but it's too one-size-fits all for squatters. They have to
be able to heavily customize everything they use to fit into really
specialized niches."
More squatters had arrived to take up residence with them -- families,
friends, a couple of dodgy drifters -- and a third story was going
onto the buildings in the camp. They were even more Dr Seussian than
the first round, idiosyncratic structures that had to be built light
to avoid crushing the floors below them, hanging out over the narrow
streets, corkscrewing like vines seeking sun.
He kept staring, and would have been staring still had he not heard
the sirens. Three blue-and-white Broward County sheriff's cars were
racing down the access road into their dead mall, sirens howling,
lights blazing.
Public-domain text, read in full here on John Shaqi.
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