HOW TO INVIGORATE THE MARKETS.
First. See that no honey goes to market from your apiary that is not
in the most inviting form possible. Grade _all the honey thoroughly_,
and expect prices to correspond with the grade. See that every package
and vessel is not only attractive, but so arranged as not to make the
dealer any trouble or cause him any vexation. One leaky can or crate
may do great injury.
Second. See that every grocer in your vicinity has honey constantly on
hand. Do all you can to build up a home market. The advice to sell to
only one or two dealers is wrong and pernicious. Whether we are to buy
or sell, we shall find almost always that it will be most satisfactory
to deal with men whom we know, and who are close at hand. Only when
you outgrow your home market should you ship to distant places. This
course will limit the supply in the large cities, and thus raise the
prices in the great marts, whose prices fix those in the country. Be
sure to keep honey constantly in the markets.
Third. Insist that each grocer makes the honey _very_ conspicuous. If
necessary, supply large, fine labels, with your own name almost as
prominent as is that of the article.
Fourth. Deliver the honey in small lots, so that it will be sure to
be kept in inviting form, and, if possible, attend to the delivery
yourself, that you may know that all is done "decently and in order."
Fifth. Instruct your grocers that they may make the honey show to the
best effect, and thus captivate the purchaser through the sight alone.
Sixth. _Call local conventions_, that all in the community may know and
practice the best methods, so that the markets may not be demoralized
by poor, unsalable honey.
Of course, the method of preparation will depend largely, and vary
greatly, upon the style of honey to be sold, so we will consider these
kinds separately.
EXTRACTED HONEY.
As before intimated, extracted honey has all the flavor, and is in
every way equal, if not superior--comb itself is innutritious, and very
indigestible--to comb-honey. When people once know its excellence--know
that it is not "strained"--let us, as apiarists, strive in every way
to kill that word--then the demand for this article will be vastly
increased, to the advantage both of the consumer and the apiarist.
Explain to each grocer what we mean by the word extracted, and ask
him to spread wide the name and character of the honey. Leave cups
of the honey with the editors and men of influence, and get them to
discuss its origin and merits. I speak from experience, when I say that
in these ways the reputation and demand for extracted honey can be
increased to a surprising degree, and with astonishing rapidity.
HOW TO TEMPT THE CONSUMER.
First. Have it chiefly in small cups--jelly cups are best. Many
persons will pay twenty-five cents for an article, when if it cost
fifty cents they would not think of purchasing.
Public-domain text, read in full here on John Shaqi.
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