McClure's Magazine, Vol. 6, No. 3, February 1896Various
History
McClure's Magazine, Vol. 6, No. 3, February 1896
Various
American literature -- Periodicals; Literature -- Periodicals
It is hard to realize the meaning of these figures, which represent
the present circulation of MCCLURE'S MAGAZINE. Three years ago
five magazines--"The Century," "Harper's," "Scribner's," "The
Cosmopolitan," and "Munsey's"--apparently occupied the whole magazine
field. But their total circulation was not over five hundred thousand
copies. The circulation of MCCLURE'S is now equal to three-fifths of
the combined circulation of all its rivals at the time it started.
"Harper's Magazine" and "The Century" for many years supplied the need
of the American people for great illustrated monthlies. One imagines
that every intelligent family in the United States takes one or the
other, or both, of these magazines. "Harper's" is over half a century
old, and "The Century" has just completed twenty-five years of
splendid life.
MCCLURE'S has a circulation equal to both these giants of the magazine
world.
We mention these facts, not for the mere sake of comparison, but
simply to enable our friends to understand what a circulation of three
hundred thousand means.
And while we are speaking about ourselves we might mention that for
three months--October, November, and December--we had, month by month,
more paid advertising than any other magazine, while our December
number had more pages of paid advertising than any other magazine at
any time in the history of the world.
Another interesting fact is that during the two months of November
and December, MCCLURE'S MAGAZINE made greater strides in permanent
circulation than any other magazine ever made.
OUR OWN PRINTING ESTABLISHMENT.
We have been compelled by the large circulation of the MAGAZINE
to purchase a complete printing and binding plant. This we hope to
install before the first of March. The capacity of the plant will
be not less than five hundred thousand copies a month, and, under
pressure, we can print six hundred thousand copies.
We have secured the best and most modern presses, and, with proper
pressmen, shall be able to print as beautiful a magazine as can be
made anywhere.
ANTHONY HOPE'S NEW NOVEL
begins in our April number. It is a spirited story of adventure. It
is his first novel since "The Prisoner of Zenda," and has even more
action than that splendid story.
THE LIFE OF LINCOLN
will increase in interest as the history comes nearer our own time.
Every chapter will contain much that is new, and every number of the
magazine will have several portraits of Lincoln.
THE EARLY LIFE OF LINCOLN.
We have collected the first four Lincoln articles, added new matter
both in text and pictures, and shall, in a few days, issue a volume
with the above title. It will contain twenty portraits of Lincoln,
and over one hundred other pictures, and will deal with the first
twenty-six years of Lincoln's life.
ELIZABETH STUART PHELPS
Public-domain text, read in full here on John Shaqi.
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