Memoirs of Robert-Houdin, ambassador, author and conjurerRobert-Houdin, Jean-Eugène
General
Memoirs of Robert-Houdin, ambassador, author and conjurer
Robert-Houdin, Jean-Eugène
Magicians -- France -- Biography; Robert-Houdin, Jean-Eugène, 1805-1871
Comte was also an object of interesting study to me, both as manager and
as artist. As manager, Comte could have challenged the most skillful to
a comparison, and he was a famous hand at bringing grist to his mill.
The little schemes a manager employs to attract the public and increase
his receipts are tolerably well known; but Comte, for a long time, did
not require to have recourse to them, as his room was always crowded. At
length the day arrived when the benches allowed some elbow room; then he
invented his “family tickets,” his “medals,” his “reserved boxes for the
prize-holders at schools and colleges,” &c., &c.
The family tickets gave admission to four persons at half price. Though
all Paris was inundated with them, every one into whose hands one of
these tickets came believed himself specially favored by Comte, and none
failed to respond to his appeal. What the manager lost in quality he
amply regained in quantity.
But Comte did not stop here; he also wished that his _rose-colored
tickets_ (the name he gave his family tickets) should bring him a small
pecuniary profit, as compensation for reduced prices. He therefore
offered each person who presented one of these tickets a copper medal,
on which his name was engraved, and asked in exchange the sum of one
penny. Suppose the ticket-holder declined, he was not admitted, and when
matters came to that pass, people always paid.
It may be said that a penny was a trifle; but with this trifle Comte
paid for his lights; at least he said so, and he may be believed.
During the holidays the pink tickets disappeared, and made room for
those reserved for the school prize boys, which were far more productive
than the others, for what parents could deny their sons the acceptance
of M. Comte’s invitation, when they could promise themselves the extreme
pleasure of seeing their beloved boys in a box exclusively occupied by
_crowned heads_? The parents, consequently, accompanied their children,
and for a gratis ticket the manager netted six or seven fold the value
of his graceful liberality.
I could mention many other ways Comte augmented his receipts by, but I
will only allude to one more.
If you arrived a little late, and the length of the _queue_ made you
fear the places would be all taken, you had only to enter a small café
adjoining the theatre, and opening into the Rue Ventadour. You paid a
trifle more for your cup of coffee or your glass of liqueur, but you
were quite sure that before the public were admitted the waiter would
open a secret door, allowing you to reach the paying-place in comfort
and choose your seat. In fact, Comte’s café was a true box-office,
except that the spectator received something in return for the sum
usually charged for reserving seats.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account