“In his stride, absolute model of coolness which is more than I am. He
agrees that it’s better to keep him under wraps while the telecasts are
going on. It means that curiosity about him will increase like nobody’s
business. Look at this.” He showed me a proof sheet of a tabloid story:
“Mystery Prophet Wows TV Audience,” with a photograph of Cave taken
from the telecast and another one showing Cave ducking into a taxi, his
face turned away from the camera. The story seemed most provocative
and, for that complacent tabloid, a little bewildered.
“Coming out Sunday,” said Paul with satisfaction. “There’s also going
to be coverage from the big circulation media. They’re going to cover
the next broadcast even though we said nobody’d be allowed on the set
while Cave was speaking.” He handed me a bundle of manuscript pages
bearing the title “Who Is Cave?” “That’s the story I planted in one of
the slick magazines. Hired a name-writer, as you can see, to do it.”
The name-writer’s name was not known to me but, presumably, it would be
familiar to the mass audience.
“And, biggest of all, we got a sponsor. We had eleven offers already
and we’ve taken Dumaine Chemicals. They’re paying us enough money to
underwrite this whole setup here, and pay for Cave and me as well. It’s
terrific but dignified. Just a simple 'through the courtesy of’ at the
beginning and another at the end of each telecast. What do you think of
that?”
“Unprecedented!” I had chosen my word some minutes before ... one which
would have a cooling effect.
“I’ll say. By the way, we’re getting a lot of stuff on that book of
yours.” He reached in a drawer and pulled out a manila folder which he
pushed toward me. “Take them home if you like. Go over them carefully
... might give you some ideas for the next one; you know: ground which
needs covering.”
“Is there to be a next one?”
“Man, a flock of next ones! We’ve got a lot to do, to explain. People
want to know all kinds of things. I’m having the kids out in the front
office do a breakdown on all the letters we’ve got: to get the general
reaction ... what it is people most want to hear, and, believe me,
we’ve been getting more damned questions, and not just the main thing
but family problems too, things like that: 'Please, Mr. Cave, I’m
married to two men and feel maybe it’s a mistake since I have to work
nights anyway.’ Lord, some of them are crazier than that.”
“Are you answering all of them?”
“Oh, yes, but in my name. All except a few of the most interesting
which go to Cave for personal attention. I’ve been toying with the idea
of setting up a counselor-service for people with problems.”
“But what can _you_ tell them?” I was more and more appalled.
Public-domain text, read in full here on John Shaqi.
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