Meteorology: The Science of the AtmosphereTalman, Charles Fitzhugh
Science
Meteorology: The Science of the Atmosphere
Talman, Charles Fitzhugh
Meteorology
Weather not only influences most kinds of business, but is the
foundation of many of them. Plenty of illustrations of the latter fact
will be found in every large department store. Umbrellas, rubbers,
and mackintoshes are made and sold because of rain; their best market
is in countries with rainy climates, and their sale from day to day
fluctuates with the state of the sky. Electric and palm-leaf fans
are a drug on the market or the reverse, according to the readings
of the thermometer. Sleds and ice skates are sold where and when the
weather is cold. This list may be prolonged _ad lib_. If we leave the
department store and walk along any business thoroughfare, we shall
discover other striking examples of commercial undertakings that owe
their existence chiefly or entirely to the weather. Abolish cold
weather and you abolish the dealer in furnaces and heating stoves,
besides reducing the rank of the coal-dealer considerably below the
“baronial” level. Eliminate hot weather from the meteorological program
and the ice dealer will likewise tumble from his high estate.
All this is so obvious that it seems hardly worth while setting down;
and yet the paradox must somehow be explained that business men
have not, in general, paid much attention to meteorology, and that
they have made only fragmentary use of the official meteorological
establishments that were created, in part, for their benefit. Probably
this paradoxical situation is merely a case of mental inertia. During
the long ages of traffic before there were any weather maps, scientific
weather forecasts, or climatic statistics, the weather was necessarily
an unknown quantity in the mathematics of buying and selling. That it
is not so to-day is a fact to which the business mind has been very
slow in adjusting itself.
We have mentioned some of the obvious relations of weather to commerce,
but there are others that are not so obvious. Many of these are
indirect. Thus the effects of the weather on agriculture are nearly
always reflected in the commercial world. It is not the farmer alone
who suffers from a prolonged drought, for example. It has been
asserted that every severe financial panic in our history has been
closely associated with a protracted period of deficient rainfall, and
that there has been no period of protracted drought without a severe
financial panic except one that occurred during the Civil War. Mr.
H. H. Clayton, who published this assertion in 1901, has cited the
case of the wheat crop as illustrating the magnitude of the effect
that rainfall exercises on economic conditions in general through its
effects on agriculture.
Public-domain text, read in full here on John Shaqi.
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