Mexico and Her People of To-day: An Account of the Customs, Characteristics, Amusements, History and Advancement of the Mexicans, and the Development and Resources of Their CountryWinter, Nevin O. (Nevin Otto)
History
Mexico and Her People of To-day: An Account of the Customs, Characteristics, Amusements, History and Advancement of the Mexicans, and the Development and Resources of Their Country
Winter, Nevin O. (Nevin Otto)
Mexico; National characteristics, Mexican
In a country where, until recently, the purchase of a foreign draft
was an all-day operation one cannot expect to do business in a very
strenuous way. The people have breathed the somnolent atmosphere so long
that they cannot be hurried. In fact, in some of the towns, the buzzards
that encircle the town seem to be the only living creatures actually
looking for something to do, for even the dogs would sneak down the alley
to avoid trouble. And yet in the face of all this the Yankee drummer
arrives in a town and scarcely takes time to brush the dust of travel
from his clothes before he starts out to visit his prospective customers.
He expects to round up his orders and take the train on the following
morning for the next town. After running against a few _mañanas_ from
day to day without an opportunity to show his goods he feels about as
disgusted as the enterprising American who, intending to revolutionize
agriculture, took down a large stock of the latest American farming
implements, but after a year’s effort had made no sale. The salesman who
will succeed is not the one who tries to introduce the hurry-up methods
of his own land, but the one who adapts himself to the country and does
not attempt to rush things. It will require days and perhaps weeks to
work a large city.
I met an Englishman in one of these large Spanish-American towns who was
a fair example of the successful European drummer. He had made this route
for years and was thoroughly conversant with the language and understood
the ways of the people. His methods were a good illustration of the
reason why English and German houses have for many decades controlled
trade in Spanish America. They keep their old men on the route as long as
possible, for a new man will not do much on his first trip. We stopped
at the same hotel and I had a good opportunity of observing his business
methods. For several days after arriving in the town he did nothing
but make social calls on his customers, take them to the theatre and
entertain them in a general way. During the next few days he invited
them to his rooms to inspect his stock which was large and varied. Then
he began to take orders. This method seems like a waste of time but
the orders secured were large and well repaid for the time taken. The
American drummer could not have controlled his impatience to be on the
move and would have made a failure. Many who drop into Mexico on a flying
trip, jump to the conclusion that the Mexican merchant is not so shrewd
a business man as the American. They are apt to mistake the deliberate
methods of the Latin race for poor methods. He consumes more time in
placing his order and there is less rush and bustle about his store, but
an experienced man will tell you that in the end he drives a pretty hard
bargain for he knows the market price of the goods and wants the best
discounts and longest credit.
Public-domain text, read in full here on John Shaqi.
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